GDMSL-17. I am extremely pleased to tell you that arrangements have been concluded to make this unique collection available exclusively to American Express Cardmembers and established Franklin Mint collectors.
AMERICAN EXPRESS January 2, 1974 Dear American Express Cardmember: What I believe will be the finest collection of books published in a lifetime is described for you in the accompanying prospectus from The Franklin Library. The Franklin Library is the publishing division of the world-famous Franklin Mint. I am extremely pleased to tell you that arrangements have been concluded to make this unique collection available exclusively to American Express Cardmembers and established Franklin Mint collectors. The collection, “The 100 Greatest Books of All Time,” is being offered by invitation only. The books will be published and printed solely for those who become patrons. Therefore, it will be an exceptionally limited […]
GDMSL-16. “The 100 Greatest Books of All Time” is being offered by invitation only. Because you are a Franklin Mint Collector, I think you may be particularly interested in collecting books of this quality and importance.
THE FRANKLIN MINT Dear Collector: As an established Franklin Mint collector, you know how satisfying it is to collect things of beauty in precious metal. In the accompanying letter, you will learn about another form of collecting --- one which can be equally rewarding. The collecting of fine books. This letter is signed by the publisher of The Franklin Library, a new division of The Franklin Mint which we have established to revive the great tradition of publishing limited-edition collections of fine books in superb bindings. The first such collection, “The 100 Greatest Books of All Time,” is described in the enclosed prospectus. I bring it to your attention because […]
GDMSL-15. Unlike ordinary volumes which are printed in many editions, the books in this collection will be published in only one edition.
THE FRANKLIN LIBRARY Dear Collector: Soon a very limited number of people will begin to acquire a private library of the one hundred greatest books of all time --- in the most beautiful edition ever published. The books in this extraordinary private library have been selected by a distinguished international board of scholars. And, as is appropriate to a collection of this importance, each volume will be produced with the utmost luxury --- fully bound in genuine leather and ornamented in 24 karat gold. Each book in the collection will be unique in itself. The color and grain of the leathers will vary. The pure gold cover designs will all […]
GDMSL-14. It gives joy at weddings; strength at funerals; family greetings at baptism. It gives wings to worship; power to praise; humility to thanks giving. It gives rest to the weary; welcome to strangers; binding ties to friends.
THE FIRST BAPTIST CHURCH DAYTON, OHIO 45402 MinistersRICHARD B. HARDYONS I. LANDISBRANTON C. DODGE Director of MusicDONALD L. LEHMAN OrganistMADONNA WINE GOSE Nothing gives like a church organ. It gives joy at weddings; strength at funerals; family greetings at baptism. It gives wings to worship; power to praise; humility to thanks giving. It gives rest to the weary; welcome to strangers; binding ties to friends. It gives to congregations of sons who follow fathers and then give way to sons and sons again. It finally gives itself. For over five generations the present church organ at First Baptist has given, freely, generously, bounteously without stint. Think of an organ’s gifts, […]
GDMSL-13. The SUPER ORGANIZER gives you a place for everything you carry … so you can find anything in just three seconds. Your sunglasses … your department store charge cards … your keys … or the picture of your children. Anything!
The Super Organizer! Dear Friend, I hate a messy pocketbook. But I’ve always had to carry one. My handkerchief … my compact … credit cards … checkbook … all jumbled up in the bottom of my handbag, no matter how carefully I tried to keep them neat. But for the last few weeks I’ve been carrying an entirely new kind of purse. The SUPER ORGANIZER. I designed it myself, here at Ambassador’s headquarters. And the difference is amazing. No more mess… no more fumbling for things … I’m suddenly a well-organized woman again! And I love it. The secret? Very simple. The SUPER ORGANIZER gives you a place (go to […]
GDMSL-12. We need your $10, and all that comes with it.
The Nature Conservancy 1800 North Kent StreetArlington Virginia 22209 Dear Friend: It also happens we can make you another offer --- one that the devil wouldn’t have thought of on the best day he ever had. Up for grabs are six hazy, lazy, legendary river valleys --- with fish … black bears … eagles … some Florida panthers … alligators … towering first-growth hardwood forests … and more kinds of birds and rare plants than you’d find in most national parks. Right now the Conservancy has first crack at this marvelous opportunity … but we need your help if generations of Americans are to enjoy and benefit from it. Nag’s […]