GDMSL-29. What I don’t understand is this: Why doesn’t anybody ever come out with these things for the ordinary guy like you and me? While they are at the peak of fashion!
Operating Through THE UNITED STATES MAILS Exclusively Since 1925 HABAND COMPANY FAMOUS FOR TIES M. HABERNICKEL.JR. Men’s WearPATERSON, N.J. PARCEL POST ASSN. Dear Haband Customer: My oldest and dearest friend, Bill Griffin, a retired Episcopal minister, challenged my son Duke to an automobile race around the block --- Backwards! Here’s how it came about. When Bill was a kid and before he was old enough for a license, he acquired a broken-down jalopy. He finally got the thing running, but he couldn’t take it out on the road. The only place he could drive it was on the wagon turn-around between his house and the barn. Eventually when he got […]
GDMSL-28. I am calling upon you to become a charter member of the Task Force. In honor of this occasion, I have ordered a special Medal of Merit to be struck.
REPUBLICAN PRESIDENTIALTASK FORCE RONALD REAGANBOB PACKWOOD September 4, 1981 Mr. John D. SampleEpsilon Data Management24 New England Executive ParkBurlington, Massachusetts 01803 Dear Mr. Sample: As your President, I am calling upon you to make a most unusual sacrifice. Not the kind of sacrifice that a national emergency might require of you or your children or your grandchildren to protect our shores from invasion. I pray that will never happen --- but today I still must ask you to volunteer. And I must ask you to sacrifice for your country --- in order to keep our Republican majority status in the Senate. For this reason, I am personally inviting you to […]
GDMSL-27. I want to provide a second chance for these latter Americans, through a peacetime G.I. Bill which will make it possible for any American to go back to school and get the additional training he wants or needs.
United States Senate WASHINGTON. D.C. 20810 January 15, 1971 My Dear Friend: You are one of a number of people whose help I am asking in the most important effort any American can ever undertake. After mailing this letter to you, I will, on Monday, January 18, declare to the Nation my candidacy for the office of President of the United States. In so doing, and in writing you to inform you of my decision, I am deliberately breaking political precedent in several ways. It is unprecedented for a presidential candidate to make a formal declaration almost two full years before the next presidential term begins. It is unprecedented for […]
GDMSL-26. I won’t do that exactly, but you can be sure that your name, as a friend of Bob’s, will be tied to whatever memorial is established --- which, of course, will depend upon the amount we finally raise.
Bernie Fixler care of DMEF6 E. 43rd StreetNew York. New York 10017 October 24, 1984 Mr. Richard RodgsonSargeant HouseP. O. Box 46Westtown, PA 19395 Dear Dick: Direct marketing is a popular term today, but you and I can remember, not all that long ago, when it wasn’t too highly thought of by the marketing “elite” or, I guess, the public at large. And very few of us stood up in front of others to praise it. But one who did was a wiry, peppery, enthusiastic little fellow who, when he stepped in front of an audience to talk about direct mail ...grew giant high. He moved, barked, shouted, whispered, coaxed […]
GDMSL-25. “I learned more in five days than in my four years as a marketing major,” is a somewhat typical statement from one of these exuberant students.
STONE & ADLER INC. 150 NORTH WACKER FRIVE – CHICAGO. ILLINOIS 60606 – TELEPHONE 312/346-6100 ROBERT STONE, Chairman of the Board July 28, 1982 Mr. John JonesJones Manufacturing Co.1621 Main StreetOttumwa, Iowa 52501 Dear John, Remember when you were a kid. A “dreamer” was put down as someone who would never amount to anything --- destined to be a “non-achiever” for life. What a myth! Let me tell you about some “dreamers” who became super achievers in direct marketing. They succeeded beyond their wildest dreams. There’s the thrilling story of L. L. Bean in Maine. For years they ran a successful mail order business… catering to outdoorsmen. But Leon Gorman […]
GDMSL-24. Once you see how good the first volume is, I hope you will want the rest. It’s a sample. Of course, if you don’t want further volumes, just tell us to stop. You never return Volumes 1 ---
Dear Friend: As the publisher of this Encyclopedia I am puzzled! Frankly, I do not understand why everyone does not send in for free volume 1 --- since it is absolutely free (we even pay the postage) and since there is never any obligation to buy any volumes, now or ever. Once you see how good the first volume is, I hope you will want the rest. It’s a sample. Of course, if you don’t want further volumes, just tell us to stop. You never return Volumes 1 --- you never pay for it --- no one will call you or come to your home to try and change your […]