AMERICAN EXPRESS

January 2, 1974

Dear American Express Cardmember:

What I believe will be the finest collection of books published in a lifetime is described for you in the accompanying prospectus from The Franklin Library. The Franklin Library is the publishing division of the world-famous Franklin Mint.

I am extremely pleased to tell you that arrangements have been concluded to make this unique collection available exclusively to American Express Cardmembers and established Franklin Mint collectors.

The collection, “The 100 Greatest Books of All Time,” is being offered by invitation only. The books will be published and printed solely for those who become patrons. Therefore, it will be an exceptionally limited edition, a very rare acquisition and, in my opinion, the finest private library one could own.

If you wish to become a patron, your application must be entered by January 31, 1974. May I suggest you give it your immediate attention.

Sincerely,

James A. Lancaster
Vice President, Card Division
American Express Company

JAL:1aa

Categories: Swipe File AA

GDMSL-17. I am extremely pleased to tell you that arrangements have been concluded to make this unique collection available exclusively to American Express Cardmembers and established Franklin Mint collectors.

AMERICAN EXPRESS

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GDMSL-16. “The 100 Greatest Books of All Time” is being offered by invitation only. Because you are a Franklin Mint Collector, I think you may be particularly interested in collecting books of this quality and importance.

GDMSL-18. The “magic” offered by Breck’s is not really mysterious… particularly in Hampden County, where soil and weather conditions are generally ideal for growing our carefully selected top quality Dutch Bulbs.