THE FRANKLIN LIBRARY

Dear Collector:

Soon a very limited number of people will begin to acquire a private library of the one hundred greatest books of all time --- in the most beautiful edition ever published.

The books in this extraordinary private library have been selected by a distinguished international board of scholars. And, as is appropriate to a collection of this importance, each volume will be produced with the utmost luxury --- fully bound in genuine leather and ornamented in 24 karat gold.

Each book in the collection will be unique in itself. The color and grain of the leathers will vary. The pure gold cover designs will all be different. The paper, typography and illustration will be distinctive. Even the sizes of the books will vary throughout the collection.

Yet together, “The Greatest Books of All Time” will comprise a complete and harmonious collection --- the kind of library that would be difficult to assemble even if you were a rare book collector with unlimited time and resources.

Unlike ordinary volumes which are printed in many editions, the books in this collection will be published in only one edition. The limit of that edition will be determined by the exact number of subscribers to the collection, and the books will be custom-printed and bound solely for those who subscribe. The collection will not be available through book dealers, nor will the volumes be sold individually.

Furthermore, the only people being invited to acquire this collection are established collectors of The Franklin Mint and American Express Cardmembers. No one else will ever be invited to subscribe. And there will never be another edition of “The 100 Greatest Books of All Time.”

There is no need to send any payment now. Your subscription will be acknowledged and you will be notified when you can expect to receive the first volume.

A subscriber may discontinue his subscription at any time upon thirty days’ notice. May I point out, however, that once your subscription is discontinued it can never be reinstated --- and your private library can therefore never be complete.

Because you have a collector’s instinct and an appreciation of fine things, owning this private library has many rewards. There is, of course, the pleasure of great literature. Beyond that, the satisfaction of providing a cultural heirloom for your family --- and the ownership of what may well become a most valuable and sought-after collection.

Please remember that your application for “The 100 Greatest Books of All Time” must be postmarked by March 31st.

Sincerely,