Newsweek

NEWSWEEK - 117 EAST THIRD STREET - DAYTON 2. OHIO

Dear Reader:

If the list upon which I found your name is any indication, this is not the first -- nor will it be the last -- subscription letter you receive. Quite frankly, your education and income set you apart from the general population and make you a highly-rated prospect for everything from magazines to mutual funds.

You've undoubtedly 'heard everything' by now in the way of promises and premiums. I won't try to top any of them.

Nor will I insult your intelligence.

If you subscribe to Newsweek, you won't get rich quick. You won't bowl over friends and business associates with clever remarks and sage comments after your first copy of Newsweek arrives. (Your conversation will benefit from a better understanding of the events and forces of our era, but that's all. Wit and wisdom are gifts no magazine can bestow.) And should you attain further professional or business success during the term of your subscription, you'll have your own native ability and good luck to thank for it -- not Newsweek.

What, then, can Newsweek do for You?

The answer depends upon what type of person you happen to be. If you are not curious about what's going on outside your own immediate daily range of concern… if you are quickly bored when the topic of conversation shifts from your house, your car, your ambitions… if you couldn't care less about what's happening in Washington or Wall Street, in London or Moscow… then forget Newsweek. It can't do a thing for you.

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If, on the other hand, you are the kind of individual who would like to keep up with national and international affaires, space and nuclear science, the arts -- but cannot spend hours at it… if you're genuinely interested in what's going on with other members of the human race… if you recognize the big stake you have in decisions made in Washington and Wall Street, in London and Moscow…

then Newsweek may well be the smartest investment you could make in the vital weeks and months ahead!

For little more than 1￠ a day, as a Newsweek subscriber, your interest in national and international affaires will be served by over 200 top-notch reporters here and around the world. Each week, you'll read the most significant facts taken from their daily dispatches by Newsweek's editors.

You'll get the facts. No bias. No slanting.
Newsweek respects your right to form your own opinion.

In the eventful weeks to come, you'll read about

• Election strategy (Who will run against JFK? Mediocre, education, unemployment: how will they sway voters?)
• Administration moves (New civil-rights bill in the works? Taxes: what next?)
• G.O.P. plans (Stepped-up activity in Dixie? New faces for Congressional races?)
• Kremlin maneuverings (Will Cold War policies change? New clashes with Red China?)
• Europe's future (New leaders, new programs? How can America compete with the Common Market?)

You'll also keep on top of latest developments in the exciting fields of space and nuclear science. Whether the story describes a space-dog's trip to Venus or the opening of a new area in the peaceful use of atomic fission, you'll learn the key facts in Newsweek's Space & The Atom feature -- the first and only weekly department devoted to space and nuclear science in any newsweekly.

The fascinating world of art will be reviewed and interviewed for you in Newsweek. Whether you are interested in books or

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ballet, painting or plays, movies or music -- or all of them -- you will find it covered fully and fairly in Newsweek.

Subscribe now and you'll read about

international film awards… new art shows at the Louvre in Paris… the opening of the Metropolitan and La Scala opera seasons… glittering first nights on and off Broadway… plus revealing interviews with famed authors and prima donnas, actors and symphony conductors.

AND you'll be briefed on happenings in the worlds of Business and Labor (More wage demands now?)… Education and Religion (Reforms in teacher training? More church mergers?)… Science and Medicine (Cancer, arthritis cures on the way?)… Sports and TV-Radio (New world records? More educational TV, fewer MD shows?)

You read Newsweek at your own pace. Its handy Top of the Week Index lets you scan the top news stories of the week in two minutes. When you have a lull in your busy schedule, you can return to the story itself for full details. In this way, you are assured of an understanding of the events and forces of our era.

TRY Newsweek.

Try it our special introductory offer:

37 WEEKS OF NEWSWEEK FOR ONLY $2.97

That's about 8￠ a week -- little more than a penny a day. You would pay $9.25 at newsstands for the same number of copies; $4.98 at our regular yearly subscription rates.

And try it with this guarantee: if, after examining several issues in your own home, you do not agree that Newsweek satisfies your news interests, you will receive a prompt refund.

An order form is enclosed, along with a postage-paid return envelope. Do initial and return the order form today. We'll bill you later, if you wish.

Sincerely,
S. Arthur Dembner
Circulation Director