Westinghouse Security Systems
Kilboun Inc.
Mr. John J. Jones
1234 Downtown Street
Anytown, State 00000
Dear Mr. Jones:
Here’s the Westinghouse Security Checklist you requested. It isn’t big and complicated, but the information it contains can be priceless.
I’d like to urge you to not only study the suggestions it offers, but discuss them with the entire Jones family. A few minutes spent in planning today is one of the best investments you can make and, if my personal experience is typical, I’m sure you’ll appreciate the peace of mind such a family conference will bring.
Even though I’m in the security business, I’ve found every member of my family feels a new-found confidence ever time we run down our checklist and hold our regularly scheduled fire drills.
While this Checklist doesn’t mention the services offered by Westing-house Security Systems, I hope you’ll permit me the liberty of telling you a bit about what we’ve done to develop a total security package for concerned homeowners like yourself in the Anytown area.
We don’t have any packaged security plan to offer. We feel every home and every family is unique and deserves a system tailored to its specific needs. What we have done is to utilize Westinghouse leadership in Space Age technology and wide experience in military, industrial and commercial security system to create modules which can be linked together to provide a total security package for any home.
And we’ve added one other special feature --- the human element --- which is too often overlooked in less advanced home security systems.
Right now, a staff of highly trained security specialists are monitoring special Space Age control panels in a Westinghouse Communications Center not far from your home in Anytown. These panels are linked to the homes of your Philadelphia area neighbors who are already protected by a Westinghouse Home Security System.
When an emergency occurs, a coded message is instantly transmitted to the Communications Center and a skilled specialist personally summons whatever aid is required --- no tape-recorded messages or possibly confusing signals, but live personal response to emergencies 24 hours every day.
And you don’t have to count on just the ever-watchful automatic sensing devices of a Westinghouse Home Security System which are constantly alert whether or not anyone is at home. You can speak directly to the specialist at the Communications Center anytime, day or night, by simply pushing a special button on a control panel in your home.
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All in all, we feel we have a total security system which can be custom tailored to protect any home against the threats of burglary, fire, accidents and other emergencies.
Those words, “custom tailored,” are most important.
And that’s a job for a security specialist.
We don’t expect any homeowner to be a security specialist. That’s why we have a staff of highly trained security experts --- not just salesmen, but men and women who have received special training and are continually updated on the very latest security techniques and equipment. We make sure they have the technical knowledge to not only recommend protection devices but to fully analyze each homeowner’s specific requirements and prepare a total plan which is not only complete but which combines advanced techniques to provide a maximum security system for a minimum investment.
If you’d like to know more about how a Westinghouse Home Security System can protect you, your family, your home and your valued possessions, I’d be pleased to have one of our security specialists prepare a special analysis for you.
This is a free service we offer and there is no obligation on your part other than to provide the information the specialist will need to make sure the custom tailored system he or she recommends will meet your specific requirements.
I’m enclosing a postage-paid request card for your use. I’ll see that it gets to a Westinghouse security specialist who is familiar with the existing protection services and any special requirements which may be unique to your area. He or she will then call to arrange an appointment at a time most convenient for you.
Once again I want to assure you there is no obligation. Meanwhile, I hope you’ll study the enclosed Westinghouse Security Checklist and take the first steps to protect your family against the ever present threats of fire and burglary.
Sincerely,
Name
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