Dear Customer:
It is transparently clear to you as a Clearing House customer…
...that you get up to twice as many copies for your magazine dollar when you order your new subscriptions at Clearing House prices instead of paying regular publisher prices.
And it is crystal, too --- we hope --- that the bulletins we send you are designed to keep you well-informed on current Clearing house prices… not to pressure you to buy.
(After all, you don’t buy a new car or TV every time you see a newspaper ad. And we surely don’t expect an order from you every time we write you. --- That just wouldn’t make sense.)
But we can’t help getting mighty enthusiastic at times about the great savings you can make at Clearing house new-subscriber prices. For it is a genuine pleasure to be able to send you Discount Coupons like the ones I’m enclosing with this letter.
And you can see why. This month, for instance, we are ready to send you:
TV GUIDE for only 8-1/3¢ a copy (72 issues, $5.97)
LOOK for only 8 ¢ a copy (39 issues, $3.00)
LADIES’ HOME JOURNAL for only 12-1/2¢ a copy (23 issues, $2.88)
SATURDAY EVENING POST for only 7-2/3¢ a copy (39 issues, $2.98)
...and there’s OUTDOOR LIFE for less than 17¢ --- NEWSWEEK, only 11¢--- SPORTS ILLUSTRATED for only a dime --- and many, many others.
This is a fine time to make sure you and your entire family have good stay-at-home reading for leisure hours in the weeks ahead. Your Discount Coupons cover a broad range of magazine riches from fiction --- to hobby helps --- to homemaking --- and the whole world of news and ideas and information.
The enclosed certificate made out in your name makes ordering easy. You simply puck out the magazine or magazines you want --- paste the Coupons on the card --- “charge it” ---and PAY-AS-YOU-READ if you like. You just pay 1/3 each month for three months after your magazine start coming.
We’ve served you before, and we’d be delighted to serve you again. So why not make up an order now --- and then mail it to us today.
Best wishes,
Robert H. Tullu
