(continued from outer envelope)

he is troubled by persistent anxieties. He sneaks confidently about his plans for Germany, yet he admits to fear of failure and therefore punishment by “lesser” beings. Lately, however, when he considers some of the harsh deeds demanded by his grandiose plans, he has been bothered by feelings of guilt. Nevertheless , he is convinced that the ends justify the means. He is bothered only because his increasing anxieties and guilt feelings may impede him in the execution of his designs. Hitler asks you put an end to these disturbing feelings. Can you help him?

From Psychology Today’s “Morality in Psychology” by Marvin Frankel

Dear Deader:

You don’t have to be a professional to be interested in --- even fascinated by --- this hypothetical problem. Not a professional doctor, psychologist or minister. All it takes is a normal amount of curiosity and interest in how and how people act as they’ do.

Because I believe that description embraces you, you see here an invitation and a fleeting offer. It is to…

become a subscriber to the magazine that bridges the gap between laboratory and living room…

PSYCHOLOGY TODAY

The benefits of subscribing are more rewarding than they are tangible… but nonetheless real.

(go to page 2)

- Page 2 -

Psychology Today is not abstract, disconnected, academic theory but, rather, an assessment of fascinating, logical, senseless, consistent, erratic, down-to-earth life as it is. With little regard for how it should be.

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The fact that you read this far indicates that for you, fun can be stretching the brain, challenging the mind, doubting the apparent. And that’s what I promise you, month after month, in Psychology Today. Articles such as these:

“Amnesia: A World Without Continuity.”
How you visit the amnesiac’s lost worlds when you say “It’s right on the tip of my tongue.”

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Advantages and disadvantages of pills that have replaced straight jackets and restored ability to function.

“The Small-World Problem.” Why you know someone who knows someone who knows someone who knows someone who knows Elizabeth Taylor… or Joe Namath… or even Spiro Agnew!

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“Parapsychology: New Neighbor or Unwelcome Guest.” Why scientists are taking the study of psychic phenomena seriously… and what they are learning about it.

(go to page 3)

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“Are I.Q. Tests Intelligent?” Why you may be a lot smarter (or otherwise) than your I.Q. test scores have indicated. New insights into fluid and crystallized intelligence… how and what it can mean.

The archaic idea that some men are “born criminals” may have some validity after all. The culprit may be an extra chromosome.

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Ours is a magazine that is obliged to only one ideal --- researched, authenticated facts. The truth as we know it today. Fully cognizant that is not the way it will necessarily be tomorrow.

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How do we do all of this? Very, very lucidly.

You don’t have to be a Ph. D. to know that knowledge is often cloaked in jargon, circumlocution and (alas!) pomposity. But not in Psychology Today. Our editors are just that… editors. As ruthless with a blue pencil as they are sensitive to your ennui threshold. We don’t think that, just because a fair percentage of our subscribers hold scientific degrees, our pages have to read like it.

And this is our approach to graphics. If you’ve never heard of a responsible magazine of science using four-color photography and art with boldness and skill… glance at the folder enclosed. And then at the order form, with its “Happy to Oblige” token. By putting the token into the “yes” slot, you and Psychology Today will become acquainted.

(go to page 4)

- Page 4 -

You couldn’t pick a better time than right now, because now you can subscribe under the terms of a special introductory offer. Mail the enclosed card and we will send you a complimentary copy of the current issue plus the next 11 for just $6 --- 50% off the regular subscription price of $12!

There’s only one hitch… Promptness counts. That’s the reason we require no payment now, you don’t even have to take the time to write a check. You can mail the card immediately.

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Editor

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