Here’s the better news! You can keep this gift even if you don’t buy a sizable bargain we’re offering.
FREE EXECUTIVE PORTFOLIO WITH YOUR NAME STAMPED IN GOLD
--- prepared by the editors of Business Week.
Dear:
Management executives like you are a special breed. They couldn’t care less about free gifts just because they’re free. But if they see one that can help them be more effective, put more black ink in the company’s books, and put more money in their own banks and investment portfolios, their minds are wide open. That attitude is one reason they hold the jobs they do.
I think in a moment you’ll agree with me that an Executive Portfolio I have reserved in your name is such a gift.
It is Business Week’s 160-page Executive Portfolio, containing 13 special reports to management on major business problems. Packed with profit-building ideas, it will be an invaluable addition to your library --- at home or at work.
Not for sale anywhere, the handsome, free portfolio, embossed with your name in gold leaf on the cover, is a gold mine of management intelligence. Its contents include priceless information and fascinating insights into such subjects as:
Reappraising the Seventies: Scenario for Survival (Winner of an INGAA – University of Missouri Business Journalism Award). The Office of the Future. The Debt Economy (Winner of the John Hancock Award for Excellence in Business and Financial Journalism), Price-Fixing: Crackdown Under Way. The Corporate Woman: Up the ladder, Finally (Winner of the National Magazine Award for Public Service).
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Now, as you might expect, we are not in business just for the purpose of delivering presents. We wouldn’t be making this offer if we didn’t want you to try something. That something, to nobody’s surprise, I’m sure, is Business Week.
But if you’re still waiting for the bad news from the cockpit, don’t. It’s all good news today. You may cancel your subscription at any time; we will gladly refund your money on the unused portion, and you may still keep your Executive Portfolio. (We’re not terribly worried about free loaders, because this offer is being made only to a very select group.)
If you do decide to go ahead with a year’s subscription, which is what more than 95 percent of executives do once we have sent them their first issue, you will save a modest little pile of money, $29.50 to be exact, on the newsstand price. For the latter runs to $51.00 a year, compared to only $21.50 for a year’s trial subscription.
And you’ll save a less modest pile of money if you let Business week be your business-intelligence source instead of spending the $200 to $300 a year it could cost you to get LESS usable information from newsletters, consultant’s reports, and general news magazines… not to mention assorted newspapers.
You’ll also save an enormous pile of reading. You could spend days combing such sources and not do as well as with a few short hours each week with Business Week.
Finally, while I hate to make such an unscientific prediction, Business Week just might help you MAKE a pile of money.
It’s certainly true that the better-informed you are on business matters, the better choice you have of making it big. And nothing keeps you informed on business like Business Week.
Business leaders everywhere, managing billions of dollars worth of business, turn it because they know Business Week does the best job of business reporting in America. One reason: no other business magazine has so many reporters or so many editors.
Published weekly, not monthly as many business magazines are, it brings you the news fast. In fact, one special section covering fast-breaking late developments is inserted only minutes before press time. Moreover, you can read BW fast. A weekly index wraps it all up in a 90-second review. Charts, tables, and graphs give you statistics at a glance. The writing is crisp. Concise. Colorful and lively, but straight to the point.
Whatever your business interests --- Marketing, Finance, Production, R&D, Computers, Transportation, Sales --- you’ll find them covered in
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depth in Business Week.
You get really inside looks at the Washington scene, Wall Street and the other markets, foreign business, regional business news. And “Personal Business”, a column of tax, insurance, and family finance tips, helps you hang onto more of what you earn.
In today’s economy can you afford not to subscribe?
Getting your own copy instead of having Business Week routed to you lets you be on top of things, and look it. Let’s you get valuable business ideas ahead of --- not after --- competition and outside your office. Let’s you cut out articles or save the issues ,for more thorough reading without arousing resentment in others.
If you’d like to take advantage of this inexpensive offer, we’d suggest you act without delay. For there’s no telling how long we will be making it. And it may not come to your attention again.
Since there’s no risk, why not return the reply form in the postage-paid envelope, before it slips your mind?
Cordially,
Charles C. Randolph
Publisher and Vice-President
McGraw-Hill Publications Co.
P.S.
No need to send money. We’ll bill you or your firm later, if you prefer.
Business Week
1221 Avenue of the Americas New York, New York 10020
