Bankers Life
and Casualty Company
4444 Lawrence Avenue – Chicago, [unreadable], 60630
From one woman to another…
Here’s one Fact of Life your mother
probably never told you!
Dear Friend:
When you and I were growing up, financial security planning was probably the last thing a woman thought of for herself. If your childhood was like mine, when the subject of life insurance came up, Mother usually stayed in the kitchen and let Dad handle everything.
But our lifestyles are different now! Not only are women concerned with running the household and raising the children, many mothers are also holding a job to help make ends meet.
Because you care so much about your family’s economic security, you put in many long, hard hours keeping up with home, children and work. And your family depends on you for that support. Your income is an important part of your family’s present and future resources.
That’s why today women as well as men urgently need enough life insurance protection to help see their loves ones through a very difficult time. To help replace their income and provide household help to keep the family together. And that’s where Bankers can help with our...
$20,000 Life Up-Date Plan for Women (Policy L-54F) --- the economical, easy-to-apply-for protection.
Of course, nothing could replace you! But this $20,000 term life protection would greatly ease the financial burden your family would face if they had to try to make it without you. And the additional $20,000 can help bring your coverage up to 1980 standards, in light of your growing responsibilities.
Now you can get $20,000 protection at a price that will fit even the tightest budget --- because you pay only for pure term life protection. And if you wish, you can keep this protection all the way up to age 70 --- for coverage through the years you need it most. There are no expensive frills to increase the cost.
Imagine --- $20,000 protection can cost less than a couple of pounds of beef. For a woman of 29, it’s just $4.00 a month.
What’s more, this protection couldn’t be easier for you to apply for. All you have to do is fill out the enclosed application and mail it to us.
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There’s no need for an embarrassing, time-consuming physical exam. There are just three health questions to answer to determine whether you qualify.
Everything is handled the modern, no-fuss way. You can do it all by mail, and you get a policy written in no-nonsense language that’s easy to read and understand.
You don’t even send any money when you apply --- so you risk nothing!
If you’re between ages 18 and 59, you can apply for all this protection right now, without cost, without obligation. Just complete and mail the simplified application in the enclosed postage-paid envelope.
That’s right! It won’t cost you anything to apply! You don’t send a cent until your application is approved and you actually receive and look over your policy. In other words, you pay nothing until you decide if it’s exactly what you want and need.
The sad fact is that old notions die hard. Many women today still don’t realize the growing need for life insurance, even though they are responsible for a major part of their family’s income.
Consider that the average woman has only a little over $7,000 life insurance, as compared to $29,000 for the average man, according to the American Council of Life Insurance.
Then ask yourself just how far your own present life insurance would take your family. The simple answer to bringing your coverage up-to-date is Bankers economical $20,000 Life Up-Date Plan for Women. That’s why I urge you to apply for this valuable coverage right now.
Sincerely,
Cheri Wahlund
Bankers Life and
Casualty Company
P.S.
Here’s one more good reason to apply now. As soon as we hear from you, we’ll rush your free copy of Cashing In at the Checkout, a remarkable book packed with ideas to help you slash your grocery bills and receive cash refunds, too. See the enclosed Free Gift certificate for full details.
