Operating Through THE UNITED STATES MAILS Exclusively Since 1925

Dear Haband Customer:

My oldest and dearest friend, Bill Griffin, a retired Episcopal minister, challenged my son Duke to an automobile race around the block --- Backwards!

Here’s how it came about. When Bill was a kid and before he was old enough for a license, he acquired a broken-down jalopy. He finally got the thing running, but he couldn’t take it out on the road. The only place he could drive it was on the wagon turn-around between his house and the barn.

Eventually when he got tired of circling around frontwards, he drove around in reverse. It got so he could travel around that circle backwards at full throttle! For hours on end! The result is that Rev. Bill (ret.) is still the best backer-upper around the State.

Well that challenge suited Duke exactly. He couldn’t wait. So the two of them decided to make the race around the block next Saturday morning at daybreak. That way, they figured, they would settle the argument before the cops came out of the diners and before the kids, dogs and bicycles got out on the street.

When the woman heard about it, the best they could do was induce the boys to just race around the block one at the time. Against the stopwatch.

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When Miss Feeney, my secretary for 25 years, heard about it, she said, “Dear old Father Murphy will roll over in this grave.” when I heard about it, I said, “You will have me in my grave before my time, but Bill why don’t you confine yourself to wearing your collar backwards, and you Duke, if you can drag yourself out of bed that early, why don’t you get up to the office in the morning for once and find out how the rest of the world lives.” Well, that was the end of that.

But y’know what? I can’t back up a car, as proven by the well-rolled lawn on both sides of my driveway. And again, y’know what? I don’t give a hoot! I have my own specialty in doing things backwards. I reverse fashion trends! It works two ways. In the first place I don’t expose my customers to every freak fashion that comes down the pike. Secondly I reject the idea that fashion starts at the top price lines and then has to trickle down to the rest of us when all the glamour is gone.

You take, for example, the new Leisure Suit. Here’s a men’s outfit that has everything the American Male is looking for. Solid Comfort. Plus, a new, very physical, handsome Good Looks. It makes a man look younger, chestier, slimmer-waisted, very much alive and up to date. Would I say sexier? I’ll leave that up to you. But what a long overdue release from the dull old dress code established by my father and President McKinsey! Frankly I feel 15 years better-looking when I wear a Leisure Suit, and I think absolutely everything else looks better in them too!

Now I am sure you have read how leisure Suits were all dreamed up by some great international designer who put a $200 price tag on it, and who already has every playboy on the Riviera, every major movie star in Hollywood, and all the rich sport figures showing off in these new Leisure Suits. But maybe you can tell me.

What I don’t understand is this: Why doesn’t anybody ever come out with these things for the ordinary guy like you and me? While they are at the peak of fashion! AT PRICES THAT MAKES SENSE! Well, folks, maybe good old Haband can be the one to reverse the routine this time. Just take a look at our certified prospectus.

To begin with, you notice, we don’t insult you by asking a hundred dollars for one of these suits --- that’s what everybody seems to be charging now. Even in the ho’hum national chain stores. Maybe 6 years from now the rest of them will come down to match Haband’s price but right now everybody is out of sight.

And it’s not fair! Next to the dashing good looks of a Leisure Suit, practical economy is their strongest appeal. They cost less to make than an old-fashioned suit and they should cost you less to buy. Look at all the fine details we show you on our color pictures enclosed. Like the 4 button-down pleated pockets. The shoulder epaulets. The full collar. The easy split side seams!

And look at the splendid two-way, non-snag knit, 100% polyester fabric. Take a minute to examine the sample swatches we’ve enclosed. It keeps its shape, holds its crease, and performs really beautifully. Rain or shine, hot or humid, and wherever your travels take you. With all of that style, detail and fabric, our Haband price for the complete Leisure Suit is only $29. 95! Right, Twenty-Nine, Ninety-five and not $89 or $100! $29.95!

Am I beginning to speak your language? Does this combination of Good Looks and Dramatic Economy whet your appetite? Then hold on to your hat and let me tell you even more!

You can kiss your Dry Cleaner goodbye! Now, for once and for all, not just your slacks but the whole outfit,

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top and bottom, pants and jacket, need only an easy spin through your home wash machine to get a full Permanent Press No Iron Restoration! You know how easy wash and wear knit slacks come out. Now you can do your whole Haband Leisure Suit the same way! The savings can pay for the whole suit in a single season!

Well, there it is. I was just gathering my notes to enumerate for you, stich-by-stich and feature-for-feature all the technical details like Taron® zipper, two-way stretch, BanRol® linings and sleeve wiggins when Miss Peeney, my secretary for 25 years chirped, ‘Hold it boss, I never bought an outfit for its technical features. Either I just “gotta have it” or I don’t.’

Well, if you have been around lately, or if you have been watching the celebrities on television, if you have been to a big convention, if you have been to the theatre, or the resorts, --- you know you gotta have a Leisure Suits. If you sense how others respond when a good looking man walks into a room, you gotta have a Leisure Suit. You absolutely must or you are going to feel out of it. And maybe, up till now, your common sense said you couldn’t afford it. But now, my friend, at Haband’s $29.95, and with all that no-iron wash and wear, you gotta have a Leisure Suit. And why not --- you’ll never get a better deal.

MH/BF

Very truly yours,
HABAND OF PATERSON