Dear Friend:
As the publisher of this Encyclopedia I am puzzled!
Frankly, I do not understand why everyone does not send in for free volume 1 --- since it is absolutely free (we even pay the postage) and since there is never any obligation to buy any volumes, now or ever.
Once you see how good the first volume is, I hope you will want the rest. It’s a sample. Of course, if you don’t want further volumes, just tell us to stop. You never return Volumes 1 --- you never pay for it --- no one will call you or come to your home to try and change your mind.
We don’t send books to people who don’t want them. It would be just as silly as if your grocer sent you five pounds of apples you didn’t want. You would only send them back and not pay him for them. It’s the same for us in the book business. Sending unwanted books simply doesn’t make sense.
Perhaps you do not believe that you never have to pay a single penny for Volume 1. many people must feel that there is a hidden charge of some kind.
Perhaps you say to yourself: “Why should I send for free Volume 1 if I don’t intend to get the rest of the Encyclopedia? What is the good of owning a single volume of an Encyclopedia?”
The answer to that question is simple. There is so much interesting material in the free Volume 1 that it will make an exciting addition to your home library whether or not you ever take another volume.
Perhaps you say to yourself: “I know all about buying books by mail.” If so, just bear in mind that this is not a Book Club. There are no monthly cards to return. Once you CANCEL, your subscription is cancelled. You never receive another book.
There may be other reasons for not sending in for your free Volume 1 --- but for the life of me I can’t think what they might be. So, if you have decided not to send in for free Volume 1, perhaps you would take just a minute to send me a card to tell me why? I would appreciate it a great deal.
Cordially,
Paul M. Greystone
for the Publisher
PMG:1k
