The Kentaro Sono Letter 2024
[241005] KSL2024-279. If you don’t look like fashion models, ballerinas, figure skaters, Hollywood stars, or K-Pop idols... it’s your advantage in the special context!
✔Do you think being not young, not thin, or not rich makes it impossible for you to get popular? It's oversimplification. If you want to know why almost “perfect” guys (young, beautiful, and rich) are not so popular... read this issue!
[241004] KSL2024-278. For every problem you solved, there's a story to tell!
✔If you use special materials to produce your products...never pass up this issue! You can cut your advertising cost significantly!
[241003] KSL2024-277. If you want to create a story from your products or services, the first step is to decide on which problem you focus!
✔If you are REALLY proud of your products or services... I can show you how to create stories from them! (Hint: Where there is no problem, there is no story to tell.)
[241002] KSL2024-276. How and when to say the price of your products or services!
✔If you are afraid of telling your customers the price of your products or services... you must read this issue!
[241001] KSL2024-275. How to run away from monster customers legally!
✔If your employee are suffering from extreme customer harassment and the turnover rate is too high... read this issue!
[240930] KSL2024-274. The contrast between your great strength and forgivable weakness makes you attractive!
✔You don't have to be perfect. And you can't be perfect anyway. But there are unforgivable weaknesses if you want to be the go-to guy in the industry. If you want to know the difference between forgivable weaknesses and unforgivable weaknesses... read this issue!