Swipe File AA
GDMSL-76. Meet the MERLIN Communication System. The first self-programmable phone system designed and manufactured by AT&T expressly for small businesses like yours.
AT&T Information Systems Dear Customer, Meet the MERLIN Communication System. The first self-programmable phone system designed and manufactured by AT&T expressly for small businesses like yours. We believe it is absolutely the finest, smartest phone system available to small businesses, today. The MERLIN System is so simple, anyone can take calls. Put them on hold. And transfer them with just a touch. It doesn’t require an operator. Or a receptionist. Or a secretary. The MERLIN System has built-in smarts. Like one-button dialing of your important numbers. It provides an intercom, pages, sets up conference calls and even remembers busy numbers --- so you can redial them with one touch. The […]
GDMSL-75. I remember two things about my grandfather. One was his smile and the other was his pocket watch.
Yeck Brothers Company 2222 Arbor BoulevardP.O. Box 225Dayton. Ohio 45401513/294-4000 October 31, 1978 Mr. R. H. HutchingsMarketing DevelopmentProgram ManagerOffice Products DivisionIBMParson’s Pond DriveFranklin Lakes, New Jersey 07417 Dear Bob: I remember two things about my grandfather. One was his smile and the other was his pocket watch. I don’t know which he valued most. “A smile,” he once told, “can bring you every important thing in the world. Love and friendship. Kindness and joy. And even forgiveness.” So he always smiled. “And time,” he’d say, pulling out his pocket watch, “is the greatest gift of all because each new minute is another chance to do something better.” So he valued […]
GDMSL-74. We select them, grade them, shell them, pick them over by hand, roast them carefully, and choose only the biggest, best, “Premium Grade” hand-selected nut meats for our mail order business.
COUNTY PAIR ACE PECAN CO 900 MOASE AVENUE/PO. BOX 727/ELK GROVE VILLAGE/ILLINOIS 60067/312 364-3277 Dad told me,“Joe, always give the customers a little more than they pay for.” Dear Friend: It was tough making a dollar back in the 1930’s. I was just a kid at the time, but I still remember how my dad did it. He was in business for himself --- selling hot dogs at a nickel a piece off a pushcart to factory hands in our Italian-American “ethnic neighborhood” on Chicago’s northwest side. But in the spare time he had left over in a 12-hour workday, he started a little sideline that turned into the family […]
GDMSL-73. There are 9 Reasons…why you should mail the enclosed card to find out how you can replace your present telex equipment and enjoy greater speed, efficiency…and quiet!…and it won’t cost you one penny more than you are now paying!
Dear Telex User: SOMETHING NEW has been introduced in telex office equipment...and scores of telex users have proven to themselves how it brings them important benefits. To find out how you can benefit mail the enclosed card for no obligation information on the newest development in Telex Communications --- The THANS-LUX®TELEPRINTER for TELEX. It tells you about these advantages: Learn about these and other benefits by mailing the enclosed card today...it will bring you information on how to make your telex easier to operate...more efficient...and less costly, too. Cordially,Michael R. MulcahyManager, Teleprinter SystemsTRANS-LUX CORPORATION P.S. Your management will welcome the TRANS-LUX TELEPRINTER because it doesn’t cost a cent more than […]
GDMSL-72. There’s a key attached to this letter --- a very special key --- that unlocks three valuable gifts from Nestlé for you.
Dear Sir: There’s a key attached to this letter --- a very special key --- that unlocks three valuable gifts from Nestlé for you. It’s our way of saying “congratulations” on your new vending machines. We were delighted to help in the financing of this equipment. And now we’d also like to help you get the greatest profits from this new equipment. That’s where the key enters into the picture…In just a few days you’ll receive a package from Nestlé. This key will unlock that package --- to reveal three valuable gifts: First, the key unlocks a personal gift for you --- something you’ll use and enjoy for years. Second, […]
GDMSL-71. If your lawyer always remembers YOU are the employer and Returns calls promptly, Meets promised deadlines, Thoroughly understands your business, Willingly researches your odd ball questions, Writes simplified contracts that fully protect you, And never “surprises” you with an unexpected bill…THEN PLEASE STOP READING HERE.
Ingham Hall, Ltd. MARKETPLACE OF THE UNCOMMON44 East 29th Street, New York, N.Y. 10016(212) 260-5260 If your lawyer always remembers YOU are the employer and THEN PLEASE STOP READING HERE. Dear Fellow Small-Business Executive, Running this business has given me some painful lessons on when to be demanding and when to let up a bit --- but I never got over being irritated by our lawyer’s condescending manner. Not one lawyer, but several over a period of years. That list at the top of the page comes from my own sad experience, as well as from the complaints of most of my friends. Medium to small companies, it seems, often […]