Swipe File AA
GDMSL-08. “Americans won’t buy it,” said the experts. “Why pay $4,068 for a German car with a noisy engine when for $891.37 more they can get a Cadillac?”
July 12, 1965 Dear Sir: “Forget it, Heints,” the experts told me. “it just won’t sell here.” They were talking about the Mercedes-Benz 190 Diesel --- a car that is owned and driven daily by over 500,000 people overseas. “Americans won’t buy it,” said the experts. “Why pay $4,068 for a German car with a noisy engine when for $891.37 more they can get a Cadillac?” I had reason to believe the experts were wrong. Some Americans have paid $4,068 for this German car with the “noisy engine.” As a matter of fact, is it wasn’t for the “noisy engine” many of these Americans wouldn’t have found out about the […]
GDMSL-07. You’ll be giving them a head start in life.
Happy faces going places.Going where? Dear Reader: Share the enclosed happy face buttons with a favorite young friend or two … compliments of HIGHLIGHTS FOR CHILDREN. But please send the one marked YES to us. Place it on the enclosed special Christmas gift form; fill in the names and addresses of your favorite youngsters --- and you’ll be giving them far more than a charming, enduring year-round present. You’ll be giving them a head start in life. You’ll help them develop reading habits and attitudes toward learning that will benefit them as long as they live --- and aid their steps toward intellectual maturity while providing fun along the way. […]
GDMSL-06. Back in 1925, Barron’s published an article suggesting how $100,000 might be well invested in securities for a widow with two small children.
BARRON’S National Business and Financial Weekly – 22 Cortlandt Street – New York. New York 10007 Dear Friend of Barron’s: Back in 1925, Barron’s published an article suggesting how $100,000 might be well invested in securities for a widow with two small children. The plan was based on a set of ten rules for investors, stated in the article. The securities (stocks and bonds), all picked in accordance with the first seven of the ten rules, are today worth $379,002. The stocks are worth $330,364 --- many times over their original value of $51,000. Average annual income, for the entire forty-nine years, has exceeded $11,200. Latest reported income was $21,556. […]
GDMSL-05. During the depression, in 1935, Kiplinger warned of inflation and told what to do about it. Those who headed his advice were ready when prices began to rise.
THE KIPLINGER WASHINGTON EDITORS, INC. 1729 H STREET. NORTHWEST. WASHINGTON. D.C. 20006 TELEPHONE: 298-6400 Will There Be BOOM and More INFLATION Ahead? The next few years will see business climb to the highest level this country has ever known. And with it… inflation. Not a boom, but steady growth accompanied by rising prices. Those who prepare NOW for the growth and inflation that lies ahead will reap big dividends for their foresight… and avoid the blunders others will make. You’ll get the information you need for this type of planning in the Kiplinger Washington letter… and the enclosed form will bring you the next 26 issues of this helpful service […]
GDMSL-03. One compact little magazine – 12 times a year – will stave off mental stagnation, give you something worthwhile to think about and talk about, keep you from being bored – and boring! That magazine is The Reader’s Digest.
YOURS FOR ONLY $2 –The Best in Reading Pleasurefor the next Twelve Months! Dear Reader: An ancient Persian poet said: “If thou hast two pennies, spend one for bread. With the other, buy hyacinths for thy soul.” Poetry, perhaps; but hard sense as well! To buy “hyacinths” for the soul – to nourish your mind and heart with good reading: to become informed, alert, interesting in what you say to others – is just as important as progress in your business or social life. And it needn’t be a task! One compact little magazine – 12 times a year – will stave off mental stagnation, give you something worthwhile to […]
GDMSL-02. What we've learned is that you are somewhat adventuresome (changing hair color, religious affiliation), You're concerned about what others think (altering handwriting, doing your own gift-wrap, tipping bartenders.)
psychology today Portland Place, Boulder, Colorado 80302 Dear probationer: It happened to a friend who's a teller in a bank on New York's lower East Side. The woman in the black babushka approached his window, her smile radiating gold teeth, and presented a savings passbook only slightly less worn than her face. She wanted to withdraw twenty dollars. Our friend counted out two tens, but the woman pushed the bills back. "Is not my money," she said. "My money is five dollar size." Experienced at meeting all kinds, our friend grasped the situation immediately. He replaced the two tens with four fives, and the woman went happily on her way. […]