Swipe File AA
GDMSL-27. I want to provide a second chance for these latter Americans, through a peacetime G.I. Bill which will make it possible for any American to go back to school and get the additional training he wants or needs.
United States Senate WASHINGTON. D.C. 20810 January 15, 1971 My Dear Friend: You are one of a number of people whose help I am asking in the most important effort any American can ever undertake. After mailing this letter to you, I will, on Monday, January 18, declare to the Nation my candidacy for the office of President of the United States. In so doing, and in writing you to inform you of my decision, I am deliberately breaking political precedent in several ways. It is unprecedented for a presidential candidate to make a formal declaration almost two full years before the next presidential term begins. It is unprecedented for […]
GDMSL-26. I won’t do that exactly, but you can be sure that your name, as a friend of Bob’s, will be tied to whatever memorial is established --- which, of course, will depend upon the amount we finally raise.
Bernie Fixler care of DMEF6 E. 43rd StreetNew York. New York 10017 October 24, 1984 Mr. Richard RodgsonSargeant HouseP. O. Box 46Westtown, PA 19395 Dear Dick: Direct marketing is a popular term today, but you and I can remember, not all that long ago, when it wasn’t too highly thought of by the marketing “elite” or, I guess, the public at large. And very few of us stood up in front of others to praise it. But one who did was a wiry, peppery, enthusiastic little fellow who, when he stepped in front of an audience to talk about direct mail ...grew giant high. He moved, barked, shouted, whispered, coaxed […]
GDMSL-25. “I learned more in five days than in my four years as a marketing major,” is a somewhat typical statement from one of these exuberant students.
STONE & ADLER INC. 150 NORTH WACKER FRIVE – CHICAGO. ILLINOIS 60606 – TELEPHONE 312/346-6100 ROBERT STONE, Chairman of the Board July 28, 1982 Mr. John JonesJones Manufacturing Co.1621 Main StreetOttumwa, Iowa 52501 Dear John, Remember when you were a kid. A “dreamer” was put down as someone who would never amount to anything --- destined to be a “non-achiever” for life. What a myth! Let me tell you about some “dreamers” who became super achievers in direct marketing. They succeeded beyond their wildest dreams. There’s the thrilling story of L. L. Bean in Maine. For years they ran a successful mail order business… catering to outdoorsmen. But Leon Gorman […]
GDMSL-24. Once you see how good the first volume is, I hope you will want the rest. It’s a sample. Of course, if you don’t want further volumes, just tell us to stop. You never return Volumes 1 ---
Dear Friend: As the publisher of this Encyclopedia I am puzzled! Frankly, I do not understand why everyone does not send in for free volume 1 --- since it is absolutely free (we even pay the postage) and since there is never any obligation to buy any volumes, now or ever. Once you see how good the first volume is, I hope you will want the rest. It’s a sample. Of course, if you don’t want further volumes, just tell us to stop. You never return Volumes 1 --- you never pay for it --- no one will call you or come to your home to try and change your […]
GDMSL-23. Quite frankly, the American Express Card is not for everyone. And not everyone who applies for Cardmembership is approved.
AMERICAN EXPRESS AMERICAN EXPRESS TRAVEL TRAVEL RELATED SERVICES COMPANY INCAMERICAN EXPRESS PLAZA, NEWYORK, NY 10004 Diana ShaibVice PresidentMarketing R.S. HoogsonBox 46Westtown, PA 19398 Dear R. Hoogson: Quite frankly, the American Express Card is not for everyone. And not everyone who applies for Cardmembership is approved. However, because we believe you will benefit from Cardmembership, I’ve enclosed a special invitation for you to apply for the most honored and prestigious financial instrument available to people who travel, vacation, and entertain. The American Express Card is the perfect example of the old adage, “You get what you pay for.” For example, you get a truly impressive array of extra privileges, all designed […]
GDMSL-22. You might expect to pay $2,000 or more for an answer machine as incredible as the HP-65… but it’s only $795.00 (U.S.A. only), complete with accessories as shown in the literature.
HEWLETT PACKARD 19310 Pruneridge Avenue – Cupertino, California 95014 – Telephone (408) 996-0100 Now you can have your own personal “computer”! Introducing: The HP-65 … the first and only fully-programmable pocket calculator that you can use to solve extremely complex, lengthy or repetitive problems in seconds --- anywhere… anytime! Imagine a “computer” that fits in your pocket! Imagine that it’s no bigger than --- and looks very much like --- an ordinary pocket calculator … but doesn’t cost very much more! Now imagine this miniature marvel in your hands, as you try it out for 15 days and cut your problem-solving time down to seconds! But why imagine? Now --- […]