Swipe File AA
GDMSL-45. With this letter, I invite you to have a look at QUEST/78 under our 100 percent refund guarantee.
Dear fellow adventurer: Remember how great it felt that first time? You were ten, maybe eleven or twelve. They’d given it to you for your birthday. They held it steady while you climbed into the saddle. They pushed. And then they let go. You picked up speed. The wobbling ceased. Suddenly, you were off-hair streaming, wind in your face, biking away to China, and you loved it! Or maybe it was when you were older. Finally, Friday came. Three o’clock. Four o’clock. Ten minutes to five. At last, there it was --- the envelope. You ripped it open. Your first paycheck ever’ All yours! And you’d earned every penny. You […]
GDMSL-44. If you already know that you’re going to like BON APPETIT, you can enclose your payment now, in advance, and get yourself a useful free gift --- a handsome wall chart for your kitchen that lists and describes the world’s great cheeses, and that tells you which wines go well with them.
Dear Reader: First, full a pitcher with ice. Now pour in a bottle of ordinary red wine, a quarter cup of brandy. And a small bottle of Club soda. Sweeten to taste with a quarter to half cup of sugar, garnish with slices of apple, lemon, and orange… ...then move your chair to a warm, sunny spot. You’ve just made yourself Sangria --- one of the great glories of Spain, and the (go to page 2) - Page 2 - perfect thing to sit back with and sip while you consider this invitation. It’s from all of us here at BON APPETIT ...the new magazine about winning, dining, entertaining, the […]
GDMSL-43. If you’ve experienced frustrations like these… if every once in a while, you really blow it, and each time, you vow “never again”… welcome to BUSINESS WEEK
Dear Colleague: Hasn’t it happened to you in business? It sure used to happen to me. Let’s say you go into a meeting. Everyone present has lots to say --- ideas, opinions, news. Finally you put in your own two cents’ worth. You mention something you’ve just heard… ...only to discover that everybody else has known about it for days. So you find yourself saying “Damn!” Or let’s say you’re called upon to make a really important decisions. You spend some restless nights mulling your options. You check out the available data. Finally, you make up your mind… ...only to learn too late that your data is incomplete or out-of-date. […]
GDMSL-42. You’ll also save an enormous pile of reading. You could spend days combing such sources and not do as well as with a few short hours each week with Business Week.
Here’s the better news! You can keep this gift even if you don’t buy a sizable bargain we’re offering. Dear: Management executives like you are a special breed. They couldn’t care less about free gifts just because they’re free. But if they see one that can help them be more effective, put more black ink in the company’s books, and put more money in their own banks and investment portfolios, their minds are wide open. That attitude is one reason they hold the jobs they do. I think in a moment you’ll agree with me that an Executive Portfolio I have reserved in your name is such a gift. It […]
GDMSL-41. Second, you will receive a full year of Business Week for only $18.50, a savings of $32.50 over the newsstand price.
You are cordially invited to receive a free Executive Portfolio with your name stamped in gold prepared ,by the editions of Business Week Dear: As a management executive, you’re one of a select group invited to accept a potentially profitable “double-header” offer. First, you will receive --- FREE --- a 135-page Executive Portfolio containing 12 reports to management on major American business problems. This invaluable volume, compiled by the editors of Business Week, is packed with profit-building ideas and will make a significant contribution to your professional library. Second, you will receive a full year of Business Week for only $18.50, a savings of $32.50 over the newsstand price. Not […]
GDMSL-40. How many of these common gardening mistakes are causing you to work harder than you really have to?
How many of these common gardening mistakes are causing you to work harder than you really have to? Dear Gardening Friend: If you’re working harder and enjoying your garden less… ...could be, you’re making a few common mistakes like our friend in the color photograph on our outside envelope --- mistakes that may be causing you extra work and added frustration. Could be. Because one trait that the world’s best gardeners have in common is how little physical labor they actually do. It’s true. After all, it’s not how much you do that leads to garden success, it’s how much you know. And, right now, if you’d like to know […]