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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W51-3 | Wednesday | Bonus: DEU
No. 353
From:
Kyoto-shi, Kyoto, Japan
Wednesday, 10:00 A.M.
December 18, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 29
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #85:
A great interactive toy is simply a hair tie on a piece of string. Cats will get bored of (i.e., habituate to) toys, so it’s a good idea to keep them on rotation, and to get new toys from time to time.
The Bullet #85:
How to create a great interactive toy for your cats... for almost FREE!
The Original Text #86:
So many house cats are leading under-stimulated lives. We give them love, but that isn’t enough. They need the benefits of physical exercise (both for staying fit and for reducing stress), and playing with your cat a few minutes a day with a wand toy is a fun bonding experience for you both!”
The Bullet #86:
How to make your cats stay fit and low-stress... with only a few minutes task a day!
The Original Text #87:
In summer, if a window is close to an outside light, you could put the light on at dusk and leave the curtains open for a while. The cat can watch the moths and other insects that are attracted to the light. My cats love this, and Harley will even come to find me if I have forgotten to turn the light on for him.
The Bullet #87:
How to enrich lives of cats with windows!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part XX!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 353-1
In Neue Zürcher Zeitung, in the article Leeren sich unsere Meere? «Es wäre fatal, mit der Fischerei weltweit aufzuhören», sagt die Küstenforscherin, the author Till Hein writes:
Strikte Fangbeschränkungen sind dann nötig, wenn Fischbestände fortlaufend schrumpfen. Für mein neuestes Sachbuch «Fisch, Meeresfrüchte und Algen im Klimawandel» habe ich sehr viele Fachartikel durchgearbeitet: Weltweit betrachtet ist etwa ein Drittel aller Fischbestände überfischt. Es gibt also zahlreiche Bestände, bei denen Ängste absolut berechtigt sind.
The Bonus Bullet #1:
Can our grand-children eat fishes?
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 353-2
In Frankfurter Allgemeine Zeitung, in the article Zwischen Kritik und Potential: KI-Chatbots im Influencer-Marketing, the author Nina Müller writes:
Der 18-jährigen Creatorin Fibi Pfeifer, auch bekannt als Fibii oder xFibii, folgen mehr als 860.000 Personen auf der Live-Streaming-Plattform Twitch, einem Tochter-Unternehmen von Amazon. Damit zählt sie zu den erfolgreichsten deutschsprachigen Streamern auf der Plattform. Als Influencerin war Fibi Pfeifer bereits Werbegesicht für große Elektronikhersteller wie Samsung und hat im Sommer einen eigenen Eistee auf den Markt gebracht.
The Bonus Bullet #2:
Can AI replace human influencers? (It already started.)
