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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W51-2 | Tuesday | Bonus: FRA
No. 352
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
December 17, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 28
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #82:
Your vet will check your cat’s teeth as part of the preventive medical visit. If dental cleaning is recommended, this can only be done by a licensed veterinarian with the pet under anesthetic; it cannot be done by dog groomers, as nonanesthetic cleaning does not include scaling; does not improve the pet’s dental health; and can cause bleeding, pain, and infection, according to the American Animal Hospital Association Dental Care Guidelines.
The Bullet #X:
How to choose a vet who can clean the teeth of your dogs and cats properly! (It cannot be done by dog groomers.)
The Original Text #83:
Choose a vet that will keep the cat’s stress levels low by looking for a Cat Friendly Practice, a Fear Free–certified vet or practice, and/or a vet with the Low Stress Handling certification.
The Bullet #83:
3 certifications you should remember... to keep your cats healthy!
The Original Text #84:
I make them hunt for their food. We get three or four little ramekin containers and we divide the food up and put them at different locations throughout the house so that the cats learn to start hunting for their food. ‘Okay it was here yesterday, where is it now? Oh 2 feet away or 4 feet away from the last location.’”
The Bullet #84:
How to enrich the daily meals of your cats... without spending extra cost!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 29!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 352-1
In Le Monde (MARDI 17 DÉCEMBRE 2024 | 80E ANNÉE – No 24870), in the article Le brésilien JBS, roi du marché de la viande, the author Anne-Dominique Correa writes:
Au Brésil, l’entreprise a fait l’objet de plusieurs scandales. En 2017, les frères Joesley et Wesley ont avoué avoir versé 400 millions de reais de pots-de-vin à des politiciens. Deux mois plus tôt, l’entreprise avait été visée par une enquête de la police fédérale sur un système de corruption qui aurait permis la mise sur le marché de viande avariée, menant l’UE à suspendre les importations issues des entreprises impliquées.
The Bonus Bullet #1:
Why the EU suspend imports of meats from some Brazilian companies!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 352-2
In L'Express (n° 3832 semaine du 12 au 18 décembre 2024), in the article ChatGPT : le mirage de l’argent facile, the author Aurore Gayte writes:
Ce déluge d’ouvrages sans intérêt est rendu possible par Kindle Direct Publishing. L’outil permet à n’importe qui d’éditer ses écrits et de les publier directement sur Amazon, en version digitale ou papier, l’impression étant gérée par la plateforme elle-même. Il a donné naissance à un véritable marché, où cohabitent les authentiques écrivains en herbe et les margoulins. Face aux plaintes d’auteurs plagiés et de lecteurs désabusés par la multiplication de ces pseudo-livres, Amazon a décidé de limiter à trois le nombre de publications qu’un auteur a le droit de mettre en vente… chaque jour. Ou comment vider l’océan à la petite cuillère. De nombreux sites continuent pourtant de proposer aux internautes cette combine. Comble de l’ironie, le guide Making Money Selling AI Created Books (Gagner de l’argent en vendant des livres créés par l’IA), accessible sur Amazon, semble lui-même avoir été écrit par une intelligence artificielle. Clarkesworld, l’un des maga- zines de science-fiction anglophones les plus réputés, a été confronté au même problème. La revue a dû fermer les soumissions de nouvelles pendant plusieurs mois face à l’avalanche de manuscrits générés par IA – jusqu’à 55 % des propositions.
The Bonus Bullet #2:
Now stupid books are abundant on Kindle Store...because of ChatGPT!
