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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W50-6 | Saturday | Bonus: ITA
No. 349
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
December 14, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 25
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #73:
Another program that aims to reduce stress for animals at the vet is Fear Free, which was started by Dr. Marty Becker and has grown to include not just individually certified veterinarians and vet techs but also veterinary practices. Dr. Becker told me, “I graduated from veterinary school being taught that animals didn’t feel pain. So I graduated 1980, forty years ago, literally told by professors in neurology and in clinical medicine that pets didn’t feel pain, and if they did it was good, because they would be inactive and not tear the stitches out or walk on the leg we just fixed. And I’m thinking, how in the hell could I have thought that, when we dehorn and brand a cow and they literally bellow, just scream. That’s not pain? Or you step on your dog’s foot and they cry? I mean how dumb was that? I think it’s just the fact that pets have a broad range of emotions that we need to recognize.”
The Bullet #73:
The most ridiculous lie VETERINARY SCHOOLS spread all over the world 40 years ago!
(Did they want to increase animal abusers?)
The Original Text #74:
Another certification that some vets and other professionals might have is Low Stress Handling. This practice is based on the late Dr. Sophia Yin’s methods for reducing stress when handling dogs and cats for veterinary procedures. For example, Dr. Yin developed several techniques for wrapping a cat in a towel to use minimal restraint, and reduce harm to themselves and the vet if they become stressed.
The Bullet #74:
Can you find vets who have a certification Low Stress Handling in your neighbor?
The Original Text #75:
Other factors to take into account when choosing a vet are the opening hours (including whether they are open in the evening or at weekends), whether they take emergencies, and whether you will see the same vet or a different vet at each visit.
The Bullet #75:
3 basic checkpoints to choose a vet for your cats!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 26!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 349-1
In National Geographic Italia, in the article Perché la tutela delle tartarughe marine è fondamentale per noi e per il pianeta, the author writes:
In Italia, uno dei progetti di maggiore rilevanza è il Progetto Jairo: creato per proteggere le tartarughe e in particolare la Caretta caretta, è stato intitolato alla memoria di Jairo Mora Sandoval, volontario ucciso brutalmente nel 2013 in Costa Rica dai bracconieri di uova di tartaruga. I volontari di Sea Shepherd Italia, in collaborazione con i centri di recupero in Toscana (TartAmare), Lazio (TartaLazio), Emilia Romagna (Fondazione Cetacea) e Calabria (Caretta Calabria Conservation) da tempo pattugliano le spiagge, dalle prime luci dell’alba, in cerca delle tracce di nidificazione e monitorano i nidi individuati, proteggendo le uova fino alla loro schiusa, oppure individuano e aiutano le tartarughe in difficoltà.
The Bonus Bullet #1:
Jairo Project, which is created to protect turtles and in particular the Caretta caretta, it was named in memory of Jairo Mora Sandoval… a volunteer brutally killed in 2013 in Costa Rica by turtle egg poachers!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 349-2
In National Geographic Italia, in the article Ridurre il consumo di zucchero può davvero migliorare la nostra salute?, the author Daryl Austin writes:
Questo è uno dei motivi per cui è stato dimostrato che assumere meno zucchero migliora la salute della pelle. Un altro studio dimostra che lo zucchero influisce sulla qualità del sonno sovrastimolando il cervello, rendendo così più difficile addormentarsi, e causando crolli di zucchero nel sangue che possono svegliare la sensazione di sete, fame o bisogno di andare in bagno.
The Bonus Bullet #2:
How to improve the quality of your sleep... by saving money!
