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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W50-5 | Friday | Bonus: ESP
No. 348
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
December 13, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 24
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #70:
“Owners should try going to the clinic with an appointment, in order to avoid long stays in the waiting room (usually the car is better). When getting to the clinic, they should avoid contact with other animals, and if this is unavoidable, they should put the carrier as high as possible (shelves, chairs) to give the cat the opportunity to feel a bit safer. Visits to the clinic as a kitten, just to familiarize them with the place and the vet, should be encouraged.”
The Bullet #70:
How to minimize the stress of cats... when they have to go to the vets!
The Original Text #71:
Veterinary behaviorist Dr. Karen van Haaften told me that sometimes the cat is so terrified they freeze, and that’s a welfare concern. “There are a lot of cats that don’t have dangerous behavior at the vet clinic,” she said, “but they go into that freeze mode, so it’s actually very easy for a vet to do an exam and get what they need to do done. It’s not even a behavior problem from anybody’s point of view. But from the cat’s point of view, that’s an extraordinarily stressful event that is causing that cat to have such a severe lack of behavior and not be themselves at all. So I would recommend giving that animal a kind of anxiolytic before the vet appointment to help them cope with that stress, even if it’s not a behavior concern necessarily.”
The Bullet #71:
Why you shouldn't get relieved when your cats freeze at the vets!
(Yes, if they freeze, they are easy to handle. But still....)
The Original Text #72:
Fat cats are much more prone to diabetes, hepatic lipidosis, and arthritis. Many cats, especially indoor-only cats, eat out of boredom—so ditch the bowl and use food toys!
The Bullet #72:
The reason why you should buy food toys for your cats' health! (Hint: obesity)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 25!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 348-1
In EL PAÍS, in the article La paradoja del porno: cada vez es más cruel y cada vez más ‘mainstream’, the author Robert Jensen writes:
La pornografía se ha normalizado, se ha vuelto mainstream. Los valores que impulsan el Autobús de las Zorras dominan también la cultura en general. Como decía un artículo del New York Times: “La pornografía ya no es sólo para viejos verdes”. Bueno, en realidad nunca fue sólo para hombres pervertidos, ni para viejos, ni para viejos verdes. Pero ahora ese hecho ha quedado patente. Ese mismo artículo cita al redactor de una revista que además es autor de un guión pornográfico: “Hoy en día, la gente se toma el porno con naturalidad. Ya no hay nada peligroso en el sexo”. El editor de Playboy, que afirma que su empresa pone “el foco en la fiesta”, dice a los posibles anunciantes: “Somos mainstream”.
The Bonus Bullet #1:
Now we can say openly we watch porno?
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 348-2
In EL PAÍS, in the article Mamás ‘influencers’: ¿cuáles son los límites de monetizar a los hijos en las redes?, the author Mayte Ametlla writes:
Hace unas semanas, la reconocida mamá influencer británica Molly Gun, con más de 110.000 seguidores en Instagram, admitió que se arrepiente de haber utilizado a sus tres hijos, de 13, 11 y 7 años, exponiéndolos ante miles de personas. Reconocía que el nivel de visibilidad al que ha sometido a su familia ha tenido un impacto negativo en sus hijos. Gunn contaba que decidió borrar más de 2.000 fotos de su perfil, poniendo fin a más de una década de exposición de su hogar.
The Bonus Bullet #2:
Mothers who sell the privacy... of their own children!
