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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W49-7 | Sunday | Bonus: CHN
No. 343
From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
December 8, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 19
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #55:
At night, the most common sleeping place for cats is their guardian’s bed (34%), with 22 percent choosing furniture and 20 percent their own cat bed.¹⁵
The Bullet #55:
The most common sleeping place for cats in your house!
(Hint: Cats love you.)
The Original Text #56:
According to a 1984 paper that lists the overall sleep time and length of sleep cycles in many animals (including the three-toed sloth, golden hamster, and beluga whale), the domestic cat sleeps for 13.2 hours out of every twenty-four; that’s more than half the day!¹⁶ As well, the length of time for which a cat sleeps at any one point is between fifty and 113 minutes.
The Bullet #56:
Do you know how many hours a day cats sleep?
(Hint: it probably is longer than yours.)
The Original Text #57:
Make a decision about outdoor access based on what is right for your particular cat and the environment where you live.
The Bullet #57:
Can we generalize we should keep cats indoors only or not?
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 20!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 343-1
In the book 滚雪球：巴菲特和他的财富人生, in the chapter 33 解体, the author Alice Schroeder writes:
沃伦尤其不喜欢购买房产。他认为把钱花在这上面等于是浪费，不能有所增值。
The Bonus Bullet #1:
The kind of investment the best investor in the world hates!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 343-2
In the book 管理（原书修订版）下, in the 第28章 有效决策的构成要素, the author Peter Ferdinand Drucker writes:
在一片欢呼声中出台的行政决策绝不是好决策，只有通过不同看法的碰撞、不同观点的对话，并在不同判断中做出选择，才有可能做出好决策。决策时应遵守的第一准则，就是在没有异议的情况下不做决策。
The Bonus Bullet #2:
The first rule to respect when making decisions! (Hint: The smoother the decision is… )
