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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W49-2 | Tuesday | Bonus: FRA
No. 338
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
December 3, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 14
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #40:
Similarly, because cats will put their own scent on their bedding, you should not wash all of the cat’s bedding at once. Leave some of the bedding that still smells of them, so they don’t feel stressed. Scent also explains why your cat may sometimes choose to relax on dirty laundry you’ve left on the floor, like when Melina lies on a sweater my husband neatly folded for her.
The Bullet #40:
Why those who live with cats shouldn't wash all the beddings at the same time!
The Original Text #41:
Avoid using strongly scented cleaners near places where the cat likes to relax, because they may remove the cat’s scent and replace it with something the cat finds unpleasant. This would include places like the litter tray, where it’s important to use unscented cleaning products and cat litter.
The Bullet #41:
Why you shouldn't use strongly scented cleaners where your cats like to relax!
The Original Text #42:
Reward the cat with a little treat or some petting for using their scratching post. Don’t punish them for scratching other places.
The Bullet #42:
How to make your cats use their scratching posts... without punishing them!
(Hint: You can't control your cats by fear or pains.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 15!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 338-1
In L'Express (n°3830 semaine du 28 novembre au 4 décembre 2024), in the article La scolarité en milieu rural de plus en plus compliquée, the author Amandine Hirou writes:
Selon une enquête Insee publiée en 2022, un tiers des écoliers ruraux de 3 à 10 ans sont scolarisés hors de leur lieu de résidence, soit trois fois plus que les enfants urbains. Ils parcourent en moyenne 9,5 kilomètres pour rejoindre leur école. L’entrée au lycée augmente encore le parcours domicile-étude, puisqu’ils sont 94 % à se plier à des déplacements quotidiens de 23 kilomètres en moyenne. Ce qui entraîne inévitablement une fatigue plus impor- tante. Enfin, les inégalités en matière d’orientation scolaire ne sont plus à démontrer. Les lycéens issus des territoires ruraux, particulièrement sujets à renoncement, sont moins nombreux à se diriger vers des cursus longs et sélectifs. La crise du logement, qui s’est accentuée ces dernières années, a tendance à dissuader encore davantage ces jeunes adultes de migrer vers les grandes villes à l’entrée du supérieur.
The Bonus Bullet #1:
Why there is the growing educational disparities in France... despite with the spread of Internet!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 338-2
In L'Express (n°3830 semaine du 28 novembre au 4 décembre 2024), in the article Tour du monde géopolitique en quatre livres, the author Charlotte Lalanne writes:
CHRISTINE OCKRENT
L’Empereur et les milliardaires rouges
Au nom d’une nouvelle idéologie plus égalitariste – 1 % des Chinois les plus fortunés contrôlent près du tiers de la richesse nationale, mais surtout parce qu’à ses yeux, ils défiaient son pouvoir, « l’empereur rouge » a mis sous sa coupe les patrons des géants de la technologie, de l’industrie, du commerce et de l’immobilier. Sans craindre de fragiliser leurs groupes. « Depuis, ces dirigeants courbent l’échine, démissionnent ou disparaissent quelque temps », rappelle l’auteure. En choisissant de mater les milliardaires rouges, Xi Jinping, qui rêve de dépasser les Etats-Unis, a tétanisé la Chine.
The Bonus Bullet #2:
Can you really enrich the poor just by punishing the rich?
