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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W48-6 | Saturday | Bonus: ITA
No. 335
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
November 30, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 11
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #31:
The way that I usually recommend people bond with a new cat is just to spend time in the same room with them, maybe reading a book or watching a show on a tablet or something, not really invading the cat’s space but letting the cat come to them.”
The Bullet #31:
Why should you read a book or watch a show on a tablet beside your cats rather than chasing them?
(Hint: They are hunters. )
The Original Text #32:
Don’t bring a kitten home before 8 weeks of age. Always ask to see them with mom and the rest of the litter, check that they have been living in a home environment (not a garage or outbuilding), find out about their early socialization, and check that they look healthy. Get two kittens instead of just one.
The Bullet #32:
The checklist you should have before buying or adopting cats!
The Original Text #33:
WE OFTEN THINK that if we weren’t around, cats would catch mice and so on for food. We don’t tend to think about cats being prey too, but they are. This is most obvious for those in North America, where coyotes and cougars may predate upon cats.
The Bullet #33:
Canadian know the fact well… cats are not only hunters, but also preys!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 12!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 335-1
In National Geographic Italia, in the article Perché un pinguino ha nuotato per 3200 km dall'Antartide fino all'Australia?, the author Tatyana Woodall writes:
Di recente, però, compiendo un'impresa sorprendente, un pinguino imperatore solo e malnutrito è approdato su una spiaggia dell'Australia, a più di 3.200 chilometri di distanza dalla sua nativa Antartide.
Per un essere umano, percorrere a nuoto una distanza simile equivale a fare più di 44.000 vasche in una piscina olimpionica.
The Bonus Bullet #1:
A penguin who swam 3200 km from Antarctica to Australia!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 335-2
In La Stampa Zampa, in the article Lo Stato di New York vieta la vendita di cani, gatti e conigli nei negozi, ecco perché, the author Ivo Albertucci writes:
La nuova legge ha preso il via da una causa civile contro i negozi di animali Shake A Paw di Long Island: i proprietari hanno accusato la catena di aver venduto loro cuccioli malati e di aver negato loro i rimborsi per le spese veterinarie.
Nel 2021, il procuratore generale Letitia James ha dichiarato di aver avviato l'indagine sulla questione dopo aver ricevuto circa 100 denunce. Shake A Paw ha accettato di pagare ai clienti 300.000 dollari come risarcimento.
The Bonus Bullet #2:
New York State bans sales of dogs, cats, and rabbits in shops... and here's why:
