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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W48-5 | Friday | Bonus: ESP
No. 334
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
November 29, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 10
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #28:
Many people want cats to have a best friend, but many (most) cats are more suited to being an only cat.
The Bullet #28:
Do cats really want friends?
Buying or adopting only one kitten is not recommended. But how about adult cats?
The Original Text #29:
The ideal litter tray is 1.5 times the length of the cat, and very few are made this big.
The Bullet #29:
What is the ideal size of a litter tray for cats?
(Hint: It's bigger than you think. You can't find it in many of 100-yen shops.)
The Original Text #30:
WHEN YOU FIRST bring home a cat or kitten, set up one room for them, such as a bedroom or bathroom, with everything they need. This means they can settle into that room before you let them explore the entire living space, which might be too stressful for them.
The Bullet #30:
WHEN YOU FIRST bring home a cat or kitten... should we allow cats or kittens to enter all the rooms in your home?
(Hint: Too much freedom overwhelms you.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 11!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 334-1
In EL PAÍS, in the article Así son los profesionales que trabajan para los superricos, the author J. A. Aunión writes:
Así lo admiten los madrileños David González y Alberto Torres, del estudio de interiorismo Portobello Street, que entre otras muchas cosas han construido un buen número de habitaciones secretas, del pánico y búnkeres. “Empezamos a hacer habitaciones del pánico cuando empezaron llegar a Madrid los millonarios latinoaméricanos. Vienen de una realidad violenta y están acostumbrados a tenerlas”, explica González. “Los clientes del este de Europa, sin embargo, lo que quieren en general son espacios en los que esconder cosas que nadie, por más que se esfuerzce, encuentre nunca si no sabe dónde está”, añade Torres.
The Bonus Bullet #1:
All kinds of reasons to have panic rooms in your home! (Latin American millionaires want hiding places. Eastern European millionaires want places to hide their precious belongings.)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 334-2
In EL PAÍS, in the article Dos años de ChatGPT: del deslumbramiento total a la caída en el ‘valle de la decepción’, the author Manuel G. Pascual writes:
De acuerdo con las propias proyecciones de OpenAI, la empresa no dará beneficios hasta 2029, y, mientras tanto, está gastando unos 500 millones de dólares al mes. Según cálculos del medio especializado The Information, que estima en 7.000 millones la factura del entrenamiento de sus modelos para 2024, OpenAI podría quedarse sin dinero el verano que viene. “Dentro de 12 meses, la burbuja de la IA habrá estallado”, dijo el experto en IA Gary Marcus el pasado mes de julio. “Las cifras no cuadran, el enfoque actual se ha estancado, no se ha desarrollado una aplicación definitiva, las alucinaciones [cuando el sistema se inventa cosas] siguen ahí, persisten los errores tontos, nadie tiene una ventaja insuperable sobre los demás y la gente se está dando cuenta de todo lo anterior”.
The Bonus Bullet #2:
Should we invest more money into AI?
