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The Kentaro Sono Letter 2024

〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209

2024-W47-4 | Thursday | Bonus: FREE
No. 326

From:
Kyoto-shi, Kyoto, Japan
Thursday, 10:00 A.M.
November 21, 2024

Dear Friend,

Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.

Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”

Remember? Good. Let's move on to the today's topic.

How to Create Bullets from Your Products or Services
The Real Example #2
part 2

Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:

Purr: The Science of Making your Cat Happy
by Zazie Todd

There are three reasons why I chose this book as the material.

Reason #1:

This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.

Reason #2:

Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.

Reason #3:

I love cats.

And before I show you bullets... I want to emphasize just one thing.

The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!

GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!

The Original Text #4:

LUCKILY, WE’RE NOT starting from scratch when considering what cats need. Several sets of guidelines on animal welfare can help tell us the best ways to care for pet cats. One of these, which has been around for decades now, is called the Five Freedoms. These were originally developed in the UK for farm animals but were then understood to apply to all animals, including companion animals. In many places, the laws around animal welfare and animal cruelty have some basis in the Five Freedoms, and failure to meet them can result in prosecutions for animal cruelty.

The Bullet #4:

Do you know “Five Freedoms” of animals we should respect?

The Original Text #5:

In the past, scientists used to think that animals did not really experience emotions. Certainly we can understand that it was then—and still is now—hard to demonstrate beyond doubt that animals can have emotions, although it does seem that a belief that humans are special may also have contributed to this view. These days, thanks to pioneering work by many different scientists, we know for sure that animals experience emotions even if we don’t know exactly how to describe their subjective experience.

The Bullet #5:

The stupidity of old “scientists” about animal emotions!

(That's why we can't take easily what “scientists” say at face value… Even children knew the truth.)

The Original Text #6:

Many strands of research led scientists to issue the Cambridge Declaration on Consciousness in 2012.⁵ In part, the declaration reads: “Convergent evidence indicates that nonhuman animals have the neuroanatomical, neurochemical, and neurophysiological substrates of conscious states along with the capacity to exhibit intentional behaviors. Consequently, the weight of evidence indicates that humans are not unique in possessing the neurological substrates that generate consciousness. Nonhuman animals, including all mammals and birds, and many other creatures, including octopuses, also possess these neurological substrates.” And of course, this applies to the cat purring on your lap right now just as much as it applies to octopuses and birds.

The Bullet #6:

Should we ban eating octopuses?

(The Cambridge Declaration on Consciousness in 2012 change how we should see other animals... )

In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 3!

Sincerely,
Kentaro Sono

Bonus #1:

The Kentaro Sono Selection 2024
~What did you read today?~
No. 326-1

In Forbes, in the article Why You No Longer Need To Be A Billionaire To Have Your Own Family Office, the author Kelly Phillips Erb writes:

A single-family office costs a minimum of $1 million annually (and usually more), but multi-family offices run from 0.5% to 2% of assets a year (generally, the bigger the portfolio, the lower the percentage). Sometimes there are transaction and performance fees as well. Concierge services, such as managing a client’s homes and security and travel, may cost extra. The fee structure is often negotiable and bespoke, just like the services. Some multifamily offices charge a fixed fee per year, starting at $50,000 and ranging up to $1 million for full service.

The Bonus Bullet #1:

We can't manage our families without professional helps?

Bonus #2:

The Kentaro Sono Selection 2024
~What did you read today?~
No. 326-2

In Wired, in the article Inside the Booming ‘AI Pimping’ Industry, the author Jason Koebler and Emanuel Maiberg writes:

Instagram is flooded with hundreds of AI-generated influencers who are stealing videos from real models and adult content creators, giving them AI-generated faces, and monetizing their bodies with links to dating sites, Patreon, OnlyFans competitors, and various AI apps.

The Bonus Bullet #2:

Now AI generate thieves!

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