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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W47-2 | Tuesday | Bonus: FRA
No. 324
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
November 19, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 23
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #67:
THE 6-SECOND KISS. Every time you leave one another, whether it’s to go to work, the grocery store, or the gym, kiss goodbye for 6 seconds. Not 1 second. Not 2 seconds. Six seconds. If you want to make out for 2 minutes, that’s fine also, but the kiss needs to be at least 6 seconds long. The same goes for when you first see each other after being apart. Six seconds of kissing, every single time. When you were first together you kissed all the time, and there’s no reason to ever stop kissing her. It builds romance. It builds passion. Why the 6-second kiss? The oxytocin starts flowing, and as we discussed earlier, fear lessens and trust is built.
The Bullet #67:
Can you invest just 6 seconds to your relationship with your partner every time you leave him or her?
(Not 1 second. Not 2 seconds, 6 seconds. You can do this investment FREE without any special skill, knowledge, training. But the reward is priceless.)
The Original Text #68:
It doesn’t have to be elaborate; even emptying the dishwasher can show appreciation. These positive interactions are like money in the bank, and when you do something stupid (as all men inevitably do), she is going to be far more likely to forgive you and overlook your momentary lapse of sanity if you have a strong reserve in the positivity bank account.
The Bullet #68:
How to create safety-nets for divorce crisis!
(It costs you little money. Just a 15-minutes task a day saves you in emergency situations.)
The Original Text #69:
Her dreams are important. And research shows that the longevity and success of a relationship depends on each person supporting the goals of the other person. If you don’t honor your partner’s dreams and do everything in your power to help her fulfill them, you will find yourself in a relationship with a woman who is depressed, defeated, and beaten down. Every man wants a relationship with a woman who is fully alive, who loves her life, and who is everything she dreams of being. If you don’t know what her dreams are, ask. Then move mountains, if need be, to help her make them come true.
The Bullet #69:
The danger of ignoring your partner's dream!
(You have to know what kind of dream he or she has before committing him or her. Otherwise, you will suffer from the miserable life with your dissatisfied partner...)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 24!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 324-1
In Le Monde (MARDI 19 NOVEMBRE 2024 | 80E ANNÉE – No 24846), in the article Thibault Raisse « Le portrait d’une France dont on ne parle jamais », the author Abel Mestre writes:
A cette époque, j’étais un auditeur de l’émission de Max, sur Fun Radio, où Gé- rard intervenait. Mais je suis ensuite passé à autre chose. J’y ai repensé en 2015, au moment des attentats du 13- Novembre, que je couvrais pour Le Pari- sien : le speaker du Stade de France, c’était Max, c’est lui qui a évité que la si- tuation ne dégénère et qui a rassuré les gens. En lisant son portrait dans Libéra- tion, je me suis demandé ce qu’était de- venu Gérard. J’ai découvert qu’il était mort jeune [en 2005, à 43 ans], dans la misère et la solitude. Comment était-il possible que ce type, que je considérais comme une star, soit inhumé dans le carré des indigents ? J’ai eu envie de com- prendre cette déchéance et faire la bio- graphie d’un « prolo », un qui n’a pas réussi. Je voulais raconter la vie de quel- qu’un né dans la misère et mort dans la misère. Expliquer ce qu’est être un ga- min de la Ddass né dans les années 1960. C’est, en creux, un portrait d’une France dont on ne parle jamais.
The Bonus Bullet #1:
The stupidity of believing “Public image” of famous people!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 324-2
In L'Express, in the article D. H. Lawrence : l’enfant de la working class qui a secoué la littérature érotique, the author Louis-Henri de la Rochefoucauld writes:
Qui de mieux que Catherine Millet pour mettre ici son grain de sel ? L’auteure du best-seller La Vie sexuelle de Catherine M. avait aussi signé un essai intitulé Aimer Lawrence. Elle revient pour L’Express sur ce coup de foudre tardif : « J’ai longtemps eu des préjugés à l’égard de Lawrence. L’histoire de l’aris- tocrate qui rencontre secrètement son garde-chasse dans la forêt apparaissait gentiment démodée dans l’après-Mai 68. J’ai donc lu Lawrence tard, mais c’est tant mieux, car j’ai sans doute eu accès d’emblée à des traductions plus complètes et bien meilleures que si je l’avais lu plus tôt. Je ne connais aucune des- cription plus juste, plus simplement exprimée de l’orgasme féminin que celle qu’en donne Lawrence précisément lorsque Lady Chatterley y accède enfin. J’ai toujours pensé qu’il avait dû auparavant sacrément « cuisiner » sa femme et ses amies. Mais il y avait aussi sa propre sensibilité. Anaïs Nin parlait à son sujet d’« écriture androgyne ». Ce qui reste révolutionnaire chez Lawrence, c’est son abso- lue liberté et celle de ses héroïnes. Toutes des femmes qui assument leur sexualité, audacieuses, loin du féminisme méfiant, précautionneux d’aujourd’hui… »
The Bonus Bullet #2:
The novel which describes the female orgasm in the most accurate, and the simplest way!
