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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W47-1 | Monday | Bonus: ENG
No. 323
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
November 18, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 22
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #64:
(Einstein gave his wife, Mileva, a list of conditions she needed to follow if she wanted to stay with him.)
C.You will obey the following points in your relations with me:
- you will not expect any intimacy from me, nor will you reproach me in any way;
- you will stop talking to me if I request it;
- you will leave my bedroom or study immediately without protest if I request it.
The Bullet #64:
The appalling “to do list” Einstein gave his wife, part C!
(What he needed was not a wife, but a obedient servant.)
The Original Text #65:
(Einstein gave his wife, Mileva, a list of conditions she needed to follow if she wanted to stay with him.)
D.You will undertake not to belittle me in front of our children, either through words or behavior.
The Bullet #65:
The appalling “to do list” Einstein gave his wife, part D!
(He didn't care about his children at all, but he did care his “image” in his children's minds)
The Original Text #66:
Unhappy couples came right out and told us that trust was missing from their relationships; they simply could not count on their partners to “be there” for them when they needed them most. Over time, the emotional injuries they sustained from this lack of trust built a huge emotional gulf between them, damaging their marital friendship and killing off their love.
The Bullet #66:
The most fundamental element women crave when it comes to marriage!
(Surprisingly for ordinary people, money is not enough. There are lots of miserable rich families out there.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 23!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 323-1
In The New York Times, in the article How to Stop a Late-in-Life Divorce From Ruining Your Retirement, the author Diane Harris writes:
If you’re divorcing after 50, how can you better prepare — financially — for the years ahead? “The key is coming to terms, both practically and emotionally, with the fact that your retirement is going to look different than what you thought it would be, and being willing to adjust accordingly,” said Chris Chen, a certified divorce financial analyst in Newton, Mass.
The Bonus Bullet #1:
How to create your niche! (Do you know that there is a profession called “certified divorce financial analyst”?)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 323-2
In The Washington Post, in the article Ask Sahaj: My ex’s mom blackmailed him into breaking up with me, the author Sahaj Kaur Kohli writes:
Dear Sahaj: My ex and I (both South Asian) had to end a secure and happy relationship because his mother is extremely prejudiced against me and pressured him to the point where we both felt it was the only option. She used everything in the book you can think of to blackmail him into breaking up with me.
The Bonus Bullet #2:
How to destroy someone's lives without getting arrested! (There is a ideal prey in the world. You can do almost anything to them safely in your home.)
