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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W46-6 | Saturday | Bonus: ITA
No. 321
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
November 16, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 20
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #58:
Today, in the United States, 91 percent of men are present at the births of their children. These men are also Heroes. They understand, just as John Quinn and John Keim understood, how important it is to support a woman’s journey into and through motherhood. It’s important to the woman, it’s important to the child, and if you want to love a woman for a lifetime, it should be important to you.
The Bullet #58:
Do you know what percentage of men in the United States are present at the births of their children?
(Japanese get shocked by the number.)
The Original Text #59:
In our Love Lab videos, we saw that women will persist in showing a baby some picture they think is important for the baby. “Here’s the giraffe. The giraffe is the tallest animal in the zoo.” Even if the baby crawls away, the mom will persist in showing the picture of the giraffe to the baby. For example, “Who is the tallest in the zoo?” said one mom to a 7-month-old baby as she showed him the picture of a giraffe. He crawled away. He didn’t care about the giraffe. She circled around him and showed him the picture again. “Who is the tallest in the zoo?” And again he crawled away. Mom was relentless. She tried again, even as the baby again retreated. Mom is a baby’s patient teacher.
The Bullet #59:
How do you react when your children don't like the play you propose to them?
(Generally speaking, men and women don't react in the same way.)
The Original Text #60:
Studies show that two-thirds of 2½-year-olds choose dads over moms as play partners. A father will shift games repeatedly with a baby or child if the child gets bored (or if dad gets bored), and it’s like a roller-coaster ride for the baby. The baby gets disappointed when the first game ends, but then dad starts a new, even more exciting game. And in this process, babies learn to self-regulate. It’s critical for their development, and this makes dads’ high-speed, hyperactive, goofy way of playing extremely important. While moms are teachers, dads are guides. And babies need both.
The Bullet #60:
The reason why two-thirds of 2½-year-olds choose dads over moms as play partners!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 21!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 321-1
In the book Open. La mia storia, in the chapter 4, the author Andre Agassi writes:
Durante il cambio di campo vedo Baghdatis che si siede. Grave errore. Un errore da giovani. Mai mettersi a sedere con i crampi. Mai dire al tuo corpo che può riposare e poi fargli: Stavo scherzando! Il tuo corpo è come lo Stato. Ti dice: Fa’ quello che vuoi, ma se ti colgo sul fatto non mi mentire. In questo modo non sarà in grado di servire. Non riuscirà nemmeno ad alzarsi dalla sedia.
The Bonus Bullet #1:
The fatal mistake young tennis players always comitt when they have cramps!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 321-2
In the book Il vaso di Pandoro, in the chapter La compensazione del privilegio, the author Selvaggia Lucarelli writes:
Dal mio punto di vista, sono riusciti a ottenere l’accettazione dell’esibizione delle loro fortune adottando alcune abili strategie di compensazione del privilegio. Le loro tre strategie principali sono: l’impegno, il vittimismo, la beneficenza.
The Bonus Bullet #2:
The three secrets to show off your wealth without getting criticized!