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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W46-3 | Wednesday | Bonus: DEU
No. 318
From:
Kyoto-shi, Kyoto, Japan
Wednesday, 10:00 A.M.
November 13, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 17
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #49:
YOU MIGHT BE A ZERO IF. . .
- You resent your partner’s female friendships.
You are jealous of her friends.- You try to limit or control her contact with her friends.
- You judge or criticize her friends.
- You ignore the need she has for female relationships.
- You immediately assume the worst of any of her male friends.
- You have no friends.
The Bullet #49:
Do you make these 7 mistakes your girlfriend hate?
The Original Text #50:
As we discussed in the chapter on reading a woman’s true profile, at the beginning of relationships you are in the first stage of love (or lust), called limerence. During this stage you are in a state of chemical confusion and constant oxytocin overdose. This heady cocktail of infatuation is made up of oxytocin, dopamine, phenylethylamine (PEA), testosterone, estrogen, serotonin, and dehydroepiandrosterone (DHEA).
The Bullet #50:
The sad fact about the first stage of love!
(There is a scientific basis why you can't believe yourself in this stage...)
The Original Text #51:
During the second stage of love, you start to come down from this hormonal love drug and the haze begins to clear. You start to see the red flags that you ignored before. Stage two is all about building trust. This stage usually takes place during the first couple years of a relationship and as you progress toward living together. The evolutionary drive in this stage is about reproductive care. If evolutionary biology tells us that stage one is about finding the best genetic fit for mating, stage two is about finding out who will help you care for your offspring—whether you are consciously planning to have children or not. (Biology doesn’t care about what you think.)
The Bullet #51:
The crucial element of the 2nd stage of love!
(You start getting annoyed by the red flags of your boyfriend you could ignore not long ago? The first stage of your love is finally over.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 18!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 318-1
In Neue Zürcher Zeitung, in the article Wie sind die ersten Designer-Babys entstanden? Jetzt will der verantwortliche Forscher endlich seine Studien veröffentlichen, the author Martin Amrein writes:
Die beiden Zwillinge mit den Pseudonymen Lulu und Nana kamen im Oktober 2018 zur Welt. Ein Forschungsteam unter der Leitung von He hatte ihre DNA in einem sehr frühen embryonalen Stadium mit dem Gentechnikverfahren Crispr verändert. Das Ziel war, vererbbare Mutation in ein Gen namens CCR5 einzuschleusen. Damit sollten die Mädchen – und mögliche Nachkommen von ihnen – resistent gegen das HI-Virus werden, denn Menschen mit Aids sind in China noch immer stigmatisiert.
The Bonus Bullet #1:
Watch Gundam Seed. You get surprised.
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 318-2
In Frankfurter Allgemeine Zeitung, in the article Der Social-Media-Stratege nennt die SS als Vorbild, the author Uwe Ebbinghaus writes:
In seinen Videos ist alles auf argumentationsfreie Überrumpelung ausgelegt. Die Botschaft an seine jugendlichen Zuschauer lautet, verkürzt gesagt: Werde rechts, dann klappt es auch mit den Frauen und dem Erbe. Seine simple Antwort auf die Frage, warum Mütter in Deutschland zu wenig Rente bekämen, lautet: Das Geld gehe „raus für Flüchtlinge, Klima-Schwachsinn und 53 Geschlechter. Es liegt an dir, das zu ändern.“ Wie Russland begegnen? Krahs knappe Antwort: „Der Krieg in der Ukraine ist nicht dein Krieg.“
The Bonus Bullet #2:
How politicians manipulate simple-minded young people with SNS!
