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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W46-1 | Monday | Bonus: ENG
No. 316
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
November 11, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 15
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #43:
There is an evolutionary basis for why women form such close friendships. Much of their survival in the hunter–gatherer era was based on the ability to “affiliate” within the tribe. A woman’s relationship with other females determined her safety and well-being and also her children’s social status. The more female relationships she had and maintained, the higher the status of her children.
The Bullet #43:
Why women crave for friendship!
(There is a an evolutionary basis for it. Hint: If you don't have any friend, your children suffer from it.)
The Original Text #44:
Sociologist and professor at Barnard College Mirra Komarovsky, PhD, in her classic study of blue-collar marriages, reported that for most men, their wives were their only confidantes.6 The only area they didn’t talk about with their wives was their job stress. Women, on the other hand, had many areas they didn’t talk about with their husbands. Women said that they discussed most personal matters with their girlfriends or female relatives, not with their husbands.
The Bullet #44:
With whom do men talk about their stress? With whom do women talk about their stress?
The Original Text #45:
The answer is that even the best of relationships can’t give a woman everything she needs. The quality of your friendship is important to your relationship, but the quality of her friendships with other women is also important to your relationship.
The Bullet #45:
The reason why you can't get rid of your girlfriend's friendship!
(Don't get arrogant. Maybe she is everything for you. But you are not everything for her.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 16!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 316-1
In The New Yorker, in the article How Syria Became the Middle East’s Drug Dealer, the author Ed Caesar writes:
In Syria, a single pill of the stimulant costs a few cents to produce. But that pill can be sold elsewhere in the Middle East—the only part of the world where captagon is a popular drug—for as much as twenty-five dollars, especially in wealthy cities such as Riyadh. The margins of the business are high enough that exporters can be unsuccessful as often as not and still reap giant profits. The Assad regime now controls much of the captagon trade, making billions of dollars a year. The most significant figure in the government’s production and distribution of captagon is reportedly the President’s younger brother Maher al-Assad, who is the head of the 4th Division of the Syrian Army, a unit founded in 1984 to protect the government from all threats to its authority. Caroline Rose, who studies the captagon trade at the New Lines Institute, a think tank in Washington, D.C., told me that Syria’s amphetamine business is worth some ten billion dollars. The country’s official gross domestic product is only nine billion.
The Bonus Bullet #1:
The drug dealer country!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 316-2
In The Wall Street Journal, in the article Why North Korean Soldiers Are Prepared to Die in Russia, the author Dasl Yoon writes:
Nearly all of the troops sent to Russia—who include special-forces fighters—would have a similar set of motivations, the North Korean ex-soldiers say. They have been indoctrinated from a young age to sacrifice everything for the supreme leader. Children get urged in their school textbooks to prove their regime loyalty by volunteering to be the targets of hypothetical artillery strikes.
The Bonus Bullet #2:
The brainwash country!
