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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W45-5 | Friday | Bonus: ESP
No. 313
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
November 8, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 12
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #34:
After 20 minutes, they brought each subject into another room and had him write down everything he remembered seeing in the room he had just spent 20 minutes waiting in. The number of objects the men remembered correctly: about 7 items, on average. The researchers then performed the same experiment with female subjects. The women were able to remember about 20 items, on average—a huge difference, almost three times as many.
The Bullet #34:
The astonishing advantage women have over men!
(Do you think men are superior to women just because you can beat women by force? You are too narrow-minded.)
The Original Text #35:
When a woman goes shopping, she may bring her friends with her, or she may have relationships with the people who own or work in the stores she frequents. Women have a “tend and befriend” way about them, and where most men wouldn’t think of discussing personal issues with the guy they buy their underwear from, women are likely to know about the sales clerk’s relationship status, her family struggles, and her work dreams.
The Bullet #35:
The obvious reason women spend so much time on their shopping!
(Men think shopping is all about just buying products or services...For women, there is another aspect in shopping.)
The Original Text #36:
Germany seems to have things figured out with the creation of Mannergartens in their malls. These spaces are designed exclusively as places where men can wait while women shop. For a few euros, a man gets two beers, men’s magazines, a television tuned to the sports channel, and even a model railway car. Apparently the French have followed suit, although they call their men zones garderies, which in English means nursery school. You might be offended, but keep in mind that they also serve beer.
The Bullet #36:
The funny strategy Germany and French malls take to attract couples!
(While women concentrate on their shopping, men play around in the "nursery school".)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 13!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 313-1
The Quote from the book Hillbilly, una elegía rural, CAPÍTULO 1, by J. D. Vance:
Los jacksonianos saludan a todo el mundo, están dispuestos a interrumpir sus pasatiempos preferidos para sacar el coche de un desconocido de la nieve y —sin excepción— paran sus coches, se bajan y se quedan en posición de firmes cuando pasa una caravana fúnebre.
The Bonus Bullet #1:
The reason why we can't laugh at the city of only 6,000 people!
(The biggest city give your children the best education. Is this true?)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 313-2
The Quote from El ciclista secreto, the chapter INTRODUCCIÓN, by Anónimo:
Nuestro deporte existe únicamente porque la publicidad y la promoción de productos lo permiten, por lo que está estrictamente prohibido que un ciclista muestre su opinión sobre el equipamiento.
The Bonus Bullet #2:
Why we can't know the truth about all kinds of products in the cycling industry from professional athletes!
(If you observe professional cyclists carefully, they sometimes try to hide the labels of the products they use... But why?)
