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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W45-1 | Monday | Bonus: ENG
No. 309
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
November 4, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 8
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #22:
Most men have a pretty familiar routine: Step 1, kiss the lips;
Step 2, touch the breasts;
Step 3, touch the clitoris (maybe) or vagina; and
Step 4, insert the penis.
A skillful lover doesn’t follow any set routine.
The Bullet #22:
How not to make your SEX life a boring routine!
(Hint: Women don't like a predictable SEX. Shuffle the order.)
The Original Text #23:
In real sex, only 25 percent of women (or less) can orgasm with intercourse alone. Her chances of orgasm during intercourse improve dramatically if her clitoris gets the attention it wants, with fingers (yours or hers) or the help of a sex toy.
The Bullet #23:
The essential body part you can't neglect if you want your girlfriend to orgasm!
(Only 25 percent of women can orgasm with intercourse alone.)
The Original Text #24:
Imagine trying to have an orgasm without touching the head of your penis. Does that make you cringe? It’s the same for a woman and her clitoris. This is why it’s so hard for a woman to have an orgasm in the missionary position (man on top)—her clitoris barely receives any action in this position, especially if you are propped upright on your arms.
The Bullet #24:
Why the most "standard" position is not suitable to make your girlfriend to have orgasm!
(Hint: when your hands are not free, you can not touch XXX.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 9!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 309-1
In The New Yorker (November 4, 2024), in the article The Haunting Otherworld of Japanese Puppet Theatre, the author Jennifer Homans writes:
The National Bunraku Theatre, in New York recently for the first time in more than thirty years, presented an evening of suicides. The performance, at the Japan Society, consisted of excerpts from two of the company’s most celebrated productions. In the Fire Watchtower scene from “The Greengrocer’s Daughter,” by Suga Sensuke and Matsuda Wakichi, from 1773, the titular character sacrifices herself to save a temple page boy she loves. In a scene from “The Love Suicides at Sonezaki,” by Chikamatsu Monzaemon, from 1703, two lovers are driven to take their own lives. Both plays were inspired by real events, and Chikamatsu’s was followed by a wave of double suicides that led to a ban on further performances. This mirroring of life and art is all the more astonishing given the fact that the actors are not people but puppets.
Arts have fearful impact.
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 309-2
In The Wall Street Journal, in the article China’s Once-Unwanted Daughters Have Grown Up—and Now They Shun Motherhood, the author Shen Lu writes:
Her fate as an unacknowledged daughter wasn’t uncommon among women born during that era, where the edict to limit births often collided with family pressure to have a son. Across China’s villages and small towns, many women hid from state enforcers to avoid forced abortions in out-of-quota pregnancies or fought with relatives over whether to hide or abandon “illegal” baby girls.
"You are the unwanted child."
There are countless people suffering from this curse spat by their own parents.
