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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W44-7 | Sunday | Bonus: CHN
No. 308
From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
November 3, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 7
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #19:
The key to personal, pleasurable, even ecstatic sex is the eyes. When two people look into each other’s eyes, they initiate that “social glue” we mentioned earlier. There are few things more intimate than gazing into each other’s eyes.
The Bullet #19:
The most important element in your face to have a great SEX!
(Hint: It's not your tongue.)
The Original Text #20:
In the multination study of 70,000 people published in the 2014 book The Normal Bar, researchers discovered that people who had great love relationships kissed one another passionately on a regular basis. They also touched one another more often in nonerotic ways, cuddled more often, paid one another more compliments, talked more often, gave one another surprise gifts, and so on, than people who had unhappy love relationships.
The Bullet #20:
The reason why those who think about only SEX can't have a great SEX!
(Hint: Women despise those who don't value nonerotic communication.)
The Original Text #21:
Kissing her neck (and the nape of her neck) seems to be particularly intimate, as she is vulnerable when she bares her neck for you. As we discussed in the seduction chapter, when a woman bares her neck it’s a major sign of interest, and that is the time for you to appreciate the neck that she has entrusted to your lips.
The Bullet #21:
The subtle sign the woman opens her heart to you!
(She shows you one part of her body. Her breasts or underwear? No, not so explicit.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 8!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 308-1
In 滚雪球：巴菲特和他的财富人生, in the chapter 33 解体, the author Alice Schroeder writes:
仅仅是为了在巴菲特合伙公司工作，人们必须得明白暗示以及手势的意思，它们就像是规则一样。他眉心一跳伴随着“唔……”，意味着“想都不要去想”；“真的吗？”表示“我不同意不过不想直接说”；转过头去、眯起眼睛以及后退意味着“帮帮我，我不行”。格拉迪丝在遵从这些没有明确阐明的要求和指令时，有时就会伤害到其他人的感情。不过她的工作就是保护她的老板，那意味着去做一些他自己不能做的事情。她要足够强硬才能承担这个责任。
The ideal secretary.
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 308-2
In 管理（原书修订版）下, in 第28章 有效决策的构成要素, the author Peter Ferdinand Drucker writes:
外科医生的决策指导原则
原则一：对于有望自愈或者目前比较稳定，对病人又没有风险、危险或者巨大痛苦的病情，密切监视并经常复查。在这样的情况下做手术，便是一个不必要的决策。
原则二：如果病情恶化或者危及生命，而你又可能采取一些措施，那就要动手术，而且是迅速彻底地做手术。尽管有风险，但这是一个必要的决策。
原则三：界于原则一和原则二之间的病情无疑是最普遍的，既不会恶化又不会危及生命，但又不会自愈，而且相当严重。遇到这种情况，外科医生就必须对机会和风险进行权衡。这时，他也必须做出决策。而且，正是这种决策能够区分一名外科医生是一流的还是平庸的。
Ordinary doctors often forget these three principles.
