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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W44-6 | Saturday | Bonus: ITA
No. 307
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
November 2, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 6
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #16:
Here are five signs that you may have a problem and should seek help.
- You are becoming antisocial.
- You’re keeping your porn watching secret.
- You lose track of time while watching porn.
- Porn is interfering with your sex life.
- You start thinking sex should be like porn.
The Bullet #16:
5 signs you may have a dangerous relationship with porno!
(If you answer "yes" to all these five questions, you may need help.)
The Original Text #17:
Keep in mind that the average amount of time that a woman takes to orgasm during masturbation is about 10 minutes, which—big surprise!—is about the same amount of time that it takes a man to orgasm while he’s masturbating. In other words, it’s not that women need endless foreplay and men don’t.
The Bullet #17:
The surprising reason why we can tell women don't need endless foreplay to have orgasm!
(If you know exactly how to do it, women need just 10 minutes to have orgasm...)
The Original Text #18:
The takeaway: Think about sex as something that starts with the way you hold her hand or kiss her lips or even open the door for her. Long before you fall into bed together, you can be creating anticipation. You can text, suggest, flirt, and create a sense of possibility and inevitability. Even long-term couples need to remember to stoke the fires long before they fall into bed at night.
The Bullet #18:
The reason why it is too late to treat your girlfriend kindly after falling into bed together!
(Hint: For women, SEX starts long before going into bed.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 7!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 307-1
In Il vaso di Pandoro, in the chapter Lo sdoganamento del cinepanettone, the author Selvaggia Lucarelli writes:
La loro non era ostentazione, ma condivisione. La parola “condivisione” insieme all’altra abusatissima “normalizzazione” è diventata la grande lavatrice in cui tutto viene nettato e nobilitato. I Ferragnez non sbattono in faccia la loro ricchezza alla gente, «condividono». Non violano l’intimità dei figli, «condividono». Non rendono la psicanalisi un palcoscenico a favore di telecamera, la «normalizzano». E chi osa mettere in dubbio l’onestà della narrazione, viene additato come “invidioso”, incapace di partecipare alla felicità altrui.
How you say counts.
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 307-2
In Open. La mia storia, in the chapter La Fine, the author Andre Agassi writes:
Da quando, nel 1993, uno spettatore di Amburgo si precipitò in campo e pugnalò Monica Seles nel corso di un match, la direzione degli US Open ha messo un addetto alla sicurezza dietro alla sedia di ogni giocatore durante le pause e i cambi di campo.
The sad history of tennis.
