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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W44-5 | Friday | Bonus: ESP
No. 306
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
November 1, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 5
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #13:
Where the top of the inner lips meet, they form a hood that protects the clitoris. Why does the clitoris need protection? It’s not a “hiding out from the mafia in witness protection” kind of thing—it’s more of a sensitivity issue that causes the clitoris to need some coverage. The clitoris is full of nerve endings and is extremely sensitive. In fact, the clitoris has as many nerve endings as the head of your penis and is a lot smaller. This is why stimulating the clitoris is the surest way to help a woman orgasm.
The Bullet #13:
The literally "hidden" sexual spot of women men will never know!
(If you don't know the existence, you are in danger of hurting or neglecting the most sensitive area of your girlfriend...)
The Original Text #14:
Regardless, the G-spot is located about one to two knuckles in from the opening of the vagina, under the pubic bone. It is an area of ridged tissue that swells to about the size of a quarter when a woman is aroused.
The Bullet #14:
How to find one of the most important erogenous zones "G-spot"!
(Don't worry. You don't need special tools to locate them. But cut your nails and keep them clean. OK?)
The Original Text #15:
So what he does is he sits down in front of the female porcupine, and he puts his paws on either side of her face. Then he strokes her face very slowly and gently, over and over again. She closes her eyes. Patiently, he continues to stroke her. After a while, he goes behind her and he checks to see if her quills are down. If they aren’t, he returns to his former post and keeps stroking her face for as long as it takes. Once her quills are down, it means she is ready for some porcupine loving, and the relationship is consummated, without injury, porcupine style.
The Bullet #15:
How do the porcupine have the most romantic SEX on earth!
(Believe me, it's not a stupid, degrading, vulgar joke. It's the heart-warming fact. When you read this part, you may even cry a bit just like I did.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 6!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 306-1
In EL PAÍS, in the article La frustración con ChatGPT de los profesores: “Siguen usándolo aunque les avise”, the author Jordi Pérez Colomé writes:
“Ya no soy profesora. Solo soy una detectora de plagio humano”, escribió Amy Clukey, profesora de la Universidad de Louisville. “Ahora, dedico el tiempo a verificar si un estudiante escribió su propio trabajo. Qué desperdicio de vida”. Otro artículo titulado “He dejado de dar clase por culpa de ChatGPT”, de la profesora Victoria Livingstone en Time, lamentaba que su esfuerzo para adaptarse había sido vano. En su texto, los alumnos sofisticaban sus peticiones y herramientas para evitar tener que escribir ni siquiera un párrafo. “Los estudiantes que delegan su escritura en IA pierden la oportunidad de pensar más a fondo sobre su trabajo”, decía Livingstone.
What can these stupid children do after they graduate from the school?
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 306-2
In EL PAÍS, in the article Aprovechar la inteligencia artificial y la gamificación, clave para mejorar el rendimiento de los alumnos, the author Nacho Meneses writes:
La experta destaca, también, los desafíos que la IA plantea en el plano emocional, ya que una dependencia excesiva de estas herramientas automatizadas puede “reducir la capacidad de los jóvenes para enfrentarse a la frustración, provocando una menor tolerancia a la espera o el esfuerzo prolongado”, además de interferir en el desarrollo de su autonomía y de su capacidad para resolver problemas sin ayuda. Por otro lado, al reducir en determinados casos el contacto humano en el aprendizaje, pueden tener un efecto negativo en sus habilidades sociales y su capacidad de empatía y de trabajo en equipo.
Stress tolerance is critically important. Because sometimes, you encounter problems you can't solve, or run away from.
