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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W44-4 | Thursday | Bonus: FREE
No. 305
From:
Kyoto-shi, Kyoto, Japan
Thursday, 10:00 A.M.
October 31, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 4
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #10:
The thin woman ideal emerged in the 1920s, as women’s civil rights grew and women began to reject traditional feminine images. Since then, this ideal has taken on a life of its own and is the cause of all sorts of eating disorders in young women. Also, when a society is well fed, thinness denotes self-control or an ethereal abstinence that appears saintly. So thinness became chic in the 1920s, when the industrial revolution was booming and the middle class was well fed and growing.
The Bullet #10:
The surprising connection between women's civil rights and the "thin woman ideal" !
(Hint: Look at the great paintings from the Renaissance through the Victorian era. The feminine ideal used to be women who were curvaceous, voluptuous, and generally rounder than today’s ideal. Do you know why?)
The Original Text #11:
As a man, you may not be obsessed with the size of your ass, but all men are obsessed with being inadequate (with the size of something else). Sex therapist and lecturer Bernie Zilbergeld, who wrote the bestseller The New Male Sexuality, told us that one medical drawing in his book had an enormous impact on most men. It was a drawing of a wide range of erect penises. They were all different and all acceptable, and that fact amazed most men. Most men evaluated their own erections and thought they were inadequate.
The Bullet #11:
The inferiority complex almost all men secretly have !
(Hint: Women never know the sadness... You can't judge them from the outside.)
The Original Text #12:
A woman is exposed to hundreds of ads a day that tell her what her body is supposed to look like. Women rarely measure up to the ideal standard of beauty portrayed by the fashion and entertainment industries. Let her know she is beautiful exactly as she is.
The Bullet #12:
The reason why even the top fashion models or movie stars don't have enough confidence in their bodies!
(Hint: Photoshop)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 5!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 305-1
In Robb Report, in the article How Jeff Bezos, Bill Gates, and More Tech Billionaires Have Transformed Gigayacht Design, the author Julia Zaltzman writes:
But that’s just over half of the $600 million that Microsoft cofounder Bill Gates is thought to have spent on his custom Feadship Project 821—the world’s first hydrogen-powered superyacht, which began tests recently. It’s no surprise that Gates, whose Breakthrough Energy Ventures fund has put more than $2 billion into companies that help reduce greenhouse gas emissions, should be the one to break ground on hydrogen-fuel-cell technology within yachting.
Can hydrogen replace gasoline?
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 305-2
In Wired, in the article Workers Say They Were Tricked and Threatened as Part of Elon Musk’s Get-Out-the-Vote Effort, the author Jake Lahut writes:
The contract these door knockers signed with Blitz Canvassing, which is a subcontractor of Musk’s America PAC, says they are “expected to maintain a 17-22% engagement rate during the campaign,” which is a high target relative to the number of people who typically open their door for a stranger. A group of out-of-state America PAC canvassers were told during a recent team meeting that if they didn’t hit their targets, which the door knocker says were more than 1,000 a week on total doors knocked, the organization would stop paying for their motel rooms.
Managers shouldn't set goals no one can achieve. Because employees get used to giving up goals from the start.
