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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W44-2 | Tuesday | Bonus: FRA
No. 303
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
October 29, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 2
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #4:
“Pheromone parties” began in 2010 when Judith Prays, an artist from New York City who wondered why she was so attracted to the scent of some men and not others, decided to test what it would be like if people only chose each other based on smell. She had 40 singles sleep in a shirt for 3 nights and then bring the shirt to the party in a plastic bag. She numbered each of the bags and divided them up by gender. During the party, people smelled the numbered bags and chose people whose scent they were most attracted to. The results? Twelve couples “hooked up” and a full 50 percent of those went on to have long-term relationships. Since that time, pheromone parties have become popular in major cities around the world.
The Bullet #4:
The critical information the online dating sites never give you!
(They themselves don't know the importance of the information... Even if they knew it, still they couldn't give you the information by smartphones or PCs.)
The Original Text #5:
Nothing is more of a mood killer than a man who asks for permission. “May I kiss you now?” It’s polite, but it’s not likely to ignite any chemical cocktails in her brain. Instead, read her nonverbal signals to know if it’s the right moment.
The Bullet #5:
The simple, and stupid question you never should ask before kissing your girlfriend!
(If you ask this question, the "mood" is gone forever. But some men even think asking this question is a courtesy.)
The Original Text #6:
THE DAMSEL IN DISTRESS. Does she present herself as a victim? Does she endlessly talk about the negative relationships in her life? Friends who have betrayed her? Past boyfriends who have cheated on her or let her down in some way? Does she tend to divide people into two categories, the Good and the Bad? Be careful. You may at first be the One True Good Guy, or the Rescuer, but eventually you will probably join the list of Bad Guys. Does she dwell on her physical ailments, personal traumas, or family woes?
The Bullet #6:
The reason why you should not choose as your girlfriend one of those who always divide people into two categories, the Good and the Bad!
(You may at first be the One True Good Guy, or the Rescuer, but eventually... you will probably join the list of Bad Guys. )
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 3!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 303-1
In Le Monde (MARDI 29 OCTOBRE 2024 | 80E ANNÉE – No 24828), in the article Des Africains dans le piège des mafias chinoises, the author Alexandre Aublanc, Noé Hochet-bodin et Laureline savoye writes:
Sous la contrainte, les victimes se transforment en escrocs. « Je devais avoir au moins cinq cibles potentielles par jour », dévoile la jeune femme. Elle se trouve forcée de travailler plus de quinze heures par jour, souvent de nuit, afin de s’adapter aux fuseaux horaires américains. Elle détaille son quotidien : « On te donne un ordinateur et quatre téléphones, tu crées des faux profils sur Instagram, Telegram, Tinder ou Facebook. Ils te disent de récupérer des images de femmes, souvent russes, la trentaine, plutôt belles, où on les voit chez elles, à la piscine, en cuisine, etc. A partir de ces photos, tu inventes une fausse histoire, une fausse carrière, une fausse enfance et un faux divorce. »
They call this job "Customer Service".
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 303-2
In L'Express (n°3825 semaine du 24 au 30 octobre 2024), in the article Wegovy, molécule miracle… Vraiment ?, the author Antoine Beau et Stéphanie Benz writes:
A sa décharge, le Pr Krumholz n’est pas le seul à s’être emballé. Depuis quelques mois, ces médicaments, développés contre le diabète et qui se sont révélés très efficaces aussi contre l’obésité, sont de plus en plus souvent présentés comme des remèdes universels : beaucoup n’hésitent plus à attribuer aux Ozempic, Wegovy ou Mounjaro la capacité de guérir toutes sortes de maladies, d’Alzheimer au cancer, en passant par les addictions, la dépres- sion, les problèmes cardiaques, rénaux ou vasculaires. Si certaines pistes sont bien démontrées et pourraient déboucher sur des avancées, la plupart prospèrent sur des conclusions hâtives, des interprétations exagérées d’études préliminaires.
Sounds too good to be true? Because it's not true.
