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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W42-7 | Sunday | Bonus: CHN
No. 294
From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
October 20, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 293, the author Kentaro Sono (It's me) writes:
Ordinary people don’t like to do something out of routine. It’s not about ethically right or wrong. It’s not about financial gain or loss. It’s not about saving time or wasting time... It’s all about what you are used to do and what you are not used to do. We stick to doing we got used to stubbornly.
This stubbornness is far stronger than we think.
In the psychological jargon, this stubbornness is called as the “comfort zone”. We try to stick to this “comfort zone” no matter what.
In the previous issue, I showed you why we can't do something out of routine. Yes, we don't get out of our “comfort zones”. You have to give a HUGE IMPACT to make people do something they are not used to do. Remember? Good, Let's move on.
The Sunday Special Issue! Let's wrap up what we have learned this week!
KSL2024-288. Domestic Violence is not FREE!
If you think you have legitimate rights as their parents to yell at, scream at, slap, beat, kick your children... and throw away or destroy the “unnecessary” personal belongings, friendships or love your children cherish, read this issue before you do something irreversible!
KSL2024-289. With the gamification system, you can reward your customers or clients without paying money!
If you don't know how to make someone do something you want them to do without paying money or violence... read this issue!
KSL2024-290. You don't get hooked by what you can buy just because you are rich!
If you want to see how to strengthen the sense of belonging in your customer community with the real example... read this issue!
KSL2024-291. You can't sell anything to anyone just by yelling your company's name!
If you spent $30,0000 on full 2-pages advertising in the reputable newspapers with the help of the advertising "experts", and didn't get satisfactory sales increase... read this issue!
KSL2024-292. Being a doctor don't guarantee you are a good investment player!
If you are a doctor or lawyer and suffer from poor results of your investments, don't worry. You are not alone. Do you want to know why and how to fix it? Read this issue!
KSL2024-293. Dragging your prospects or customers out of their "comfort zones" requires far more than telling your company's name!
If you want to change and can't change for a long, too long time... maybe the culprit is "comfort zone". Oh, don't you know anything about "comfort zone"? Then read this issue immediately!
That's all for today. In the next issue, I show you how to make a good advertising with minimum cost!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 294-1
In the book 管理（原书修订版）下, in 第27章 绩效精神, the author Peter Ferdinand Drucker writes:
事实上，魅力可能毁灭领导者。它可能让他们变得僵化，对自己的绝对正确深信不疑，并且无法做出改变。研究古代史的人普遍认为亚历山大大帝如果不是英年早逝，最后也可能难逃失败的命运。
The danger of "Charisma "! They can't change!
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 294-2
In the book 滚雪球：巴菲特和他的财富人生, in the chapter 32 简单、安全、有利润且令人愉悦, the author Alice Schroeder writes:
虽然他在困难的环境中已经降低了投资标准——还会再这么做——而他永远都不会作的妥协就是放弃他的安全边际。正是这个特别的品质——如果他不能约束风险，那就会放弃可能的财富——才让他成为沃伦·巴菲特。
When it comes to investing, winners know when to retreat.
