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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W42-4 | Thursday | Bonus: FREE
No. 291
From:
Kyoto-shi, Kyoto, Japan
Thursday, 10:00 A.M.
October 17, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 290, the author Kentaro Sono (It's me) writes:
Listen: The Kentaro Sono Business School don’t accept you as a student only because you can afford it. Money is not everything here.
Even if you buy the Applicant Membership, you are not a student yet. In order to become the legitimate student, you have to earn at least one Star.
Do you remember how to earn Stars? Yes, by offering me your testimonials.
This is how it works: Read one of the Kentaro Sono Letter. Try the secret, technique, or strategy in your own business. And report me the satisfactory result. You get one Star.
In the previous issue, I showed you how to choose your customers based on your true value. In short, you are free to make entrance exams like universities. Who decided you can't? You can! Remember? Good. Let's move on to the today's topic. The costly mistake big corporation guys love to make.
Imagine one girl, Alice. Sadly, she don't buy your products or services. But why? Let's think about typical five situations:
Situation #1:
Alice don’t even know the existences of your products or services.
Situation #2:
Alice know the existences of your products or services (She vaguely remember their names), but she don’t understand what they are for.
Situation #3:
Alice know the existences of your products or services, she understand what they are for, but she don’t know why she should choose your products or services among all other competitors.
Situation #4:
Alice know the existences of your products or services, she understand what they are for, and she know why she should choose your products or services among all other competitors, but she don’t know why she should buy it now.
Situation #5:
Alice know the existences of your products or services, she understand what they are for, and she know why she should choose your products or services among all other competitors, and she know why she should buy it now, but she thinks she can’t afford to buy it.
Listen: Big corporation guys love image & logo-only ads. This preference is a kind of big corporation disease. Why do I use such mean words to describe them? Because this kind of ads don’t work in every situation mentioned above.
If you really think you can sell your products or services just by reminding your prospects or customers of your corporation's name... you might use image & logo-only ads.
But if you think you are in the situation #1, #2, #3, #4, or #5, never use image & logo-only ads. It’s just a waste of time & money. You must create text-based advertisings to explain, persuade, and convince your prospects or customers.
In the next issue, I show you... why doctors suck when it comes to investing!
Today's Pearl of Wisdom:
You can't sell anything just by yelling your company's name!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 291-1
In Robb Report, in the article A Rare Grand Seiko Exhibition From Tokyo Is Now on View in Manhattan, the author David Flett writes:
The exhibition contains several watches from Seiko’s early period. At this time the company was known as Seikosha, meaning ‘house of equisite workmanship’ and the exhibition has a number of pocket watches and early wristwatches branded as such. Highlights include the Seikosha Laurel which was the first wristwatch produced in Japan, using a Swiss-designed movement made under license. The diminutive 28mm watch features a hand painted enamel dial, blued hands, and a seconds sub-dial at six o’clock.
You know what? The history of your company is the special material for creating world class sales letter.
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 291-2
In Wired, in the article Millions of People Are Using Abusive AI ‘Nudify’ Bots on Telegram, the author Matt Burgess writes:
In early 2020, deepfake expert Henry Ajder uncovered one of the first Telegram bots built to “undress” photos of women using artificial intelligence. At the time, Ajder recalls, the bot had been used to generate more than 100,000 explicit photos—including those of children—and its development marked a “watershed” moment for the horrors deepfakes could create. Since then, deepfakes have become more prevalent, more damaging, and easier to produce.
Hey, who said AI make the beautiful world?
