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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W42-3 | Wednesday | Bonus: DEU
No. 290
From:
Kyoto-shi, Kyoto, Japan
Wednesday, 10:00 A.M.
October 16, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 289, the author Kentaro Sono (It's me) writes:
Point #1 Coin:
You can use Coins to take Quests. Quests are “homework” designed to help you understand what you learned in The Kentaro Sono Letter. You have to pay 10,000 Coins per Quest. There are two ways to get Coins. You can buy the Coins in the Coin Exchange, or get them as Log in Bonus. You can get 3000 Coins per day for FREE just by logging in this website.
Point #2 Heart:
You can use Hearts to get a higher Class. If you get a higher Class, you can enjoy accesses to special products or services such as private consultations. You can’t buy Hearts by money. (You can’t buy Hearts by money. It’s suggestive, isn’t it?) You can get Hearts by recommending your friends, lover, or families to me. This is how it works:
If I get a new member and he or she tells me it's you who recommends this website to him or her, you and the member get one Heart!
Point #3 Star:
You can use Stars to get a higher Class. If you get a higher Class, you get can enjoy accesses to special products or services such as private consultations. You can’t buy Stars by money. You can get Stars by offering your testimonials to me. This is how it works:
- You try something new in your business with the expertise you learned in this website.
- You get satisfactory results.
- You give me the simple report about it. (What did you try? Which expertise did you use? What is the result?)
- You give me the permission to use the report freely. (If you want to keep your real name, just tell me. I use your initials instead.)
- You get Star!
In the previous issue, I showed you how to use the gamification to reward your customers or clients without paying any money. You can see the real example here.
In the Kentaro Sono Business School, you can gather three kinds of points, Coin, Heart, and Star.
You can buy Coins in the Coin Exchange, or you can get 3000 Coins completely FREE per day as “Log in Bonus” just by logging in. You can get Hearts if your friends or families become the new member of the Kentaro Sono Business School by your recommendation. You can get Stars by offering me your testimonials. Remember? Good. Let’s move on to the today’s topic.
How to strengthen the sense of belonging in the your customer community.
Use this website as the example: In the Kentaro Sono Business School, if you want to enjoy special products or services such as private consultations, you must buy one of the three memberships to gather Coins, Hearts, and Stars. Let's see the list below.
- Honors Student Membership (10,000$/month)
- General Student Membership (1,000$/month)
- Applicant Membership (100$/month).
Honors Student Membership is the best bargain, but if you don’t have any referral from existing students... you can’t buy this membership. Because you can't enter the 10,000$ shop and the 1,000$ shop. So I skip the detail about Honors Student Membership (10,000$/month) and General Student Membership (1,000$/month) here.
The only membership you can buy without any referral is Applicant Membership in the 100$ shop. But what do I mean by “Applicant”?
Listen: The Kentaro Sono Business School don’t accept you as a student only because you can afford it. Money is not everything here.
And even if you buy the Applicant Membership, you are not a student yet. In order to become the legitimate student... you have to earn at least one Star.
Do you remember how to earn Stars? Yes, by offering me your testimonials.
This is how it works: Read one of the Kentaro Sono Letter. Try the secret, technique, expertise or strategy in your own business. And report me the satisfactory result. You get one Star.
Why do I limit the access to the 10,000$ shop and the 1,000$ shop like this?
Because you don't get hooked by what you can buy just because you are rich. It's boring. If you don't sell anything only special people for you can buy... just try it. Your brand image and the sense of belonging in your customer community change drastically.
In the next issue, I show you...
The costly mistake big corporation guys love to make!
Today's Pearl of Wisdom:
You don't get hooked by what you can buy just because you are rich!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 290-1
In Neue Zürcher Zeitung, in the article Martina Hefter jongliert mit Love-Scammern und Care-Arbeit - und erhält dafür den Deutschen Buchpreis., the author Valeria Heintges writes:
Das ist aber nicht das, was die Herren lesen wollen, die ihr schreiben; denn sie sind «Love-Scammer», Männer also, die mit falschen Profilen, gestohlenen Fotos und verlogenen Komplimenten auf Frauenfang gehen, die einsamen Frauen erst die grosse Liebe vorgaukeln und ihnen dann das Geld aus der Tasche ziehen.
If you like the game between the liar woman and the liar man... read this article!
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 290-2
In Neue Zürcher Zeitung, in the article Kultur statt Saufgelage: In Prag werden organisierte Zechtouren verboten, the author Kevin Weber writes:
Prags Vizebürgermeister Zdenek Hrib teilte Anfang Woche mit, dass die Regierung eine Verordnung verabschiedet habe, die geführte Bar- und Klubtouren zwischen 22 und 6 Uhr verbietet. Das Verbot solle für mehr nächtliche Ruhe im Stadtzentrum sorgen, sagte Hrib. Doch hinter der Massnahme steckt ein weiteres Ziel: Prag soll als Kulturstadt bekannter werden. Die Regierung will reichere Touristen anlocken, die wegen der Kultur statt wegen des billigen Alkohols nach Prag kommen. Und die mehr Geld liegenlassen als trinkfreudige Studenten.
If you don't like your customers you have now and want to attract different kinds of people, read this article!
