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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W41-6 | Saturday | Bonus: ITA
No. 286
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
October 12, 2024
Dear Friend,
In Japan, most of lawyers offer one-hour FREE consultation. If you “test drive” his or her consultation for one hour and you are satisfied with the quality, you can pay the regular price to continue the session.
Sounds good, but the reality is not.
The majority of lawyers keep crucial information from you for over 55 minutes. Only after 55 minutes passed without any progress at all, they finally reveal the “taste” of what they may be able to do for you. And mysteriously, the 60 minutes limit comes at the right moment the decisive information is coming. “Oh, tragically, I can’t talk with you anymore without charging you. Otherwise, my boss fire me. So please give me your money.”
Don’t cut corners on your free samples of your products or services like these stupid lawyers.
Today’s customers are smart. They share information about you and your competitors every second with SNS. The true color of your “one-hour FREE consultation” get out immediately.
“He bought time for 55 minutes and woke up in the last five minutes, and told me what I already knew from other sources in the the most condescending manner!”
When it comes to giving out free samples, I don’t cut corners at all. There are countless “experts” who charge you over thousands dollars for the same kind of expertise (in many cases, of less quality) which I give you in just one article. But I don’t get angry. I pity them. Because the weak must to do shameful things to survive.
Basically, I don’t charge those who don’t want any feedback or “custom tailored advice” from me. What do I mean by “custom tailored advice”? For example: If you are pianist, I may quote Liszt, Stravinsky, or Chopin to explain something to you. Not Rafael Nadal, Michael Jordan, or 大谷 翔平.
Before I give you my consultation, I do some homework to adjust myself to your preferences, values. I read books you like, watch movies you like, listen to music you like. That kind of homework takes time and money. That’s why my consultation is not cheap. But believe me, it’s worth it. Because the teacher who respects your true value can shorten your “learning curve” significantly.
In the next issue, I show you another way to bond with your prospects, customers, or clients: Gamification!
Today's Pearl of Wisdom #1:
Don’t cut corners on the free samples of your products or services like stupid lawyers!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 286-1
In the book Storia dei miei soldi, in the chapter L’ALTRA ME, the author Melissa Panarello writes:
Non so dire se sia stato più per pietà o per morboso interesse ma, mentre camminavamo verso il ristorante, ero sempre più smaniosa di capire che diavolo le passasse per la testa e cosa le stava succedendo e perché un’attrice così famosa mi avesse chiesto soldi come una mendicante. Di fianco a me la sentivo piena di ossa e corazzata come un cavaliere medievale, una Giovanna d’Arco verso il patibolo, avrebbe lei stessa accatastato rametti e legna nel proprio rogo e gli avrebbe dato fuoco. Era un fantasma furibondo, una divoratrice di cose vive alle quali non lasciava scampo.
Do you envy those who were “successful” in their youth?
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 286-2
In the book Triste tigre, in the chapter Il ritratto, the author Neige Sinno writes:
A lui piacciono i giochi di società, ma essendo troppo irascibile le partite finiscono sempre male. A volte il Monopoly in famiglia o i giochi di strategia fra amici si concludono con un suo scatto d’ira, con lui che smette di giocare di colpo dando un pugno sul tavolo che fa volare via tutte le pedine di plastica, gli alberghi verdi, le casette rosse, i mucchietti di banconote finte, e se ne va, offeso, sbattendo le porte.
Playing games is not all about winning.
