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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W41-5 | Friday | Bonus: ESP
No. 285
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
October 11, 2024
Dear Friend,
Continued from the previous issue, How to “rejuvenate” your old products, services, or articles with minimum time! Part 5!
KSL2024-276. If you are one of the stagnant perfectionist, try to create passing-grade products or services with minimum time!
After you tell prospects the price, you start explaining about the Bonus Package. At this point, you add "time factor" in the offer. Like this:
If you buy this item within 11 days, you can get this Bonus Package absolutely FREE... Even if you use Money back guarantee and return the Main Package, you can keep the Bonus Package forever in your hands.
Why this timing? Because your prospects or customers see the price in sales letters, they try to run away from you on the spot. It's half automatic response. We don't want to spend money on anything. So, right after mentioning the price, you have to hook them again immediately with extra offer. That's it! This is the job of the Bonus Package.
✔If you are afraid of telling your customers the price of your products or services, you must read this issue!
KSL2024-277. If you want to create a story from your products or services, the first step is to decide on which problem you focus!
Do you know Nintendo? Nintendo is a Japanese multinational video game company headquartered in Kyoto. Super Mario is one of the best game series in the world created by Nintendo. In most of the Super Mario series, there is one core problem which begins the adventure of Mario. What is the problem?
Princess Peach was kidnapped by Bowser!
See? One core problem is the beginning of the story. Where there is no problem, there is no story. So, if you want to create a story from your products or services, the first step is to decide on which problem you focus.
✔If you are proud of the process of delivering your products or services, you can’t miss this issue!
KSL2024-278. For every problem you solved, there's a story to tell!
Other than special locations? You needed special access, or connections to get the materials you use. In that case, continue like this:
You can get these materials only in Kyoto, and even local people can’t get them freely. Because only those who are related to creating Nishijin brocade (西陣織) have the special access to buy the material. Yes, money is not enough here. How much money you may have, they don’t care. You may be one of the Goldman Sachs guys, Hollywood Stars, or K-Pop Idols.... still you are not eligible to buy the materials. In fact...
They once refused to sell the material to even the King of one country!
If you've read this far, you know already who the hero or heroine should be in your story. Yes, the person who actually solved the core problems.
✔If you use special materials to produce your products, never pass up this issue!
KSL2024-279. If you don’t look like fashion models, ballerinas, figure skaters, Hollywood stars, or K-Pop idols, it’s your advantage in the special context!
Ordinary people despise, look down on, and bully the weak. On the flip side, they envy, isolate, even hate the strong. The strong need one “Missing Link” to be loved by ordinary people. What is the “Missing Link”? The answer is simple. It’s your forgivable weaknesses.
One of the safest move is using how you look.
If you don’t look like fashion models, ballerinas, figure skaters, Hollywood stars, or K-Pop idols, it’s your advantage in this special context. Because that makes the strong gap between what you can and how you look. People get interested by the gap. You are not young anymore? Good. You are fat? Better. You are suffering from arthritis? The best!
✔If you are suffering from loneliness despite the special skills or high social status, or the prestigious college degree, the big pool in your garden… you must read this issue!
KSL2024-280. How to create world-class sales letters with the ultimate marketing secret, “The Dual-Story-System”!
The best sales letters are often consist of two stories, Story 1 and Story 2.
Story 1 tells how the products or services are delivered despite all kinds of problems.
Story 2 tells how the products or services will change your lives.
Both stories are optional. If you don’t have enough advertising space, you can omit these two at all. But if you can afford to have enough advertising space and the best copywriter like me, try it. It’s worth the time and money especially if you are proud of the quality of your products or services.
✔If your company have honorable histories and don’t engage in shameless activities like child labor, slavery, poaching, ingredients fraud… you can’t miss this issue!
In the next issue, I show you the deadly mistake the majority of lawyers make when giving out one-hour FREE consultation!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 285-1
In EL PAÍS, in the article Ideas de maternidad perfecta, expectativas sociales e incomprensión: atrapadas en el tabú de la depresión posparto, the author Francesca Raffo writes:
Ana pensaba en tirar a sus hijos por la ventana a los pocos meses de haber dado a luz. Marina se arrepentía de haber tenido al suyo. Laura ya no tenía ganas de vivir, no soportaba el cansancio y la soledad después de parir. Y Celia, como Laura, pensaba en quitarse la vida. Todas se habían convertido en madres hacía, al menos, seis meses y todas transitaban por lo mismo sin saberlo: una depresión posparto. Creyeron que habían enloquecido, sus bebés les traían angustia, tristeza o desesperación. Pero como ellas, hay muchas más, aunque es difícil saber cuántas. La mayoría se traga estos pensamientos y trata de seguir adelante. Es un tema tabú. Varios estudios internacionales sitúan la prevalencia alrededor del 15% de las madres, y un informe del Consejo General de Psicología de España eleva a una cuarta parte las que tienen síntomas de depresión posparto al año de dar a luz.
Men should read articles written by women, written for women as much as possible. Especially, articles written about sexually sensitive themes like this one. Otherwise, you never get along with women in the long term.
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 285-2
In EL PAÍS, in the article Migrañas cataclísmicas, familia letrada, prohibición en bibliotecas: algunos datos sobre la nobel Han Kang, the author Andrés Felipe Solano writes:
Luego de recibir el Booker en 2016, Han Kang estaba ansiosa por desaparecer. “Es imposible preocuparse por la atención y escribir al mismo tiempo”. Al recibir una segunda llamada de la academia sueca tras el anuncio del Nobel sonaba aterrada.
Why is the birthrate in Korea is so low? If you know the "ordinary lives" of women in Korea, you know the reason.
