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The Kentaro Sono Letter 2024
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2024-W41-3 | Wednesday | Bonus: DEU
No. 283
From:
Kyoto-shi, Kyoto, Japan
Wednesday, 10:00 A.M.
October 9, 2024
Dear Friend,
Continued from the previous issue, How to “rejuvenate” your old products, services, or articles with minimum time! Part 3!
KSL2024-266. If you must cut costs, your first move should be fixing ads! Just write sincere, simple sales letters!
If you have really excellent products or services, you can create excellent ads with one smartphone only. You don't need fancy CGs, fancy movies, fancy music. Not at all.
Just write a simple sales letter.
Sign your name as CEO. Don't forget to say hello to the readers. Explain your offer sincerely with plain words. Explain why readers must choose your product among all other competitors. Back up your claims with objective data or quotes from reputable newspapers, magazines, books. Delete all non-essential sentences, but keep all essential sentences. Don't be afraid of writing long letters. You can't sell complex life insurance policies with 140 words if you are honest. Be afraid of inhuman, boring letters.
✔If you want to know how to cut your costs significantly without cruel layoffs, read this issue!
KSL2024-267. Having competitors is not necessarily a bad thing. If there are many unsatisfied customers in the industry, it's your business chances!
You should remember Anna Wiener. This article is the ideal example of raw material to create the world-class sales letter for Rivendell. This is why:
- This article explains the general problems of cycling industries. (Too technical, too speed-oriented, ignoring ordinary people, neglecting safety)
- This article presents Rivendell as the solution of the problems .
Point out your competitors' problems, then offer your solutions immediately. It's the simple, beautiful, almost elegant flow.
Listen: Having competitors is not necessarily a bad thing. If there are many unsatisfied customers, it's your business chances.
✔If you want to know how to snatch the unsatisfied customers from competitors, read this issue!
KSL2024-268. Don't stick to the Low Margins, High Volume strategy for no apparent reason!
I set the price at 1,000$. Because I want to sell the new consultation service at the 1,000$ shop in this website.
When it comes to setting prices, ordinary people choose the Markup Method for no apparent reasons. They set the price at the last step. But I don't choose this method in this case. If you want to use Low Margins, High Volume strategy, the Markup Method is the best option. But you can't sell quality consultation service in high volume. That's why I set the price first in this case.
✔If you want to know how to create high-margin products or services, read this issue!
KSL2024-269. The short, middle-aged Kyoto University Dropout from Kyoto reveals… how to sweeten your products or services with minimum costs!
To sweeten your deal with minimum costs, you can give prospects your expertise!
For example: If you are an owner of a high-end restaurant, "The 3 stars restaurant owner from Kyoto reveals... 17 essential manners to avoid embarrassing situations in Japanese high-end restaurant!"
If you are an owner of a high-end boutiques, how about this: "The high-end boutique owner from Kyoto reveals... 12 simple secrets to coordinate your clothes for your friend's wedding party!"
If you are an owner of a high-end consulting firm, how about this: "The short, middle-aged Kyoto University Dropout from Kyoto reveals... how to sweeten your products or services with minimum costs!"
✔If you want to know add high perceived value to your products or services without spending extra money, read this issue!
KSL2024-270. If you want to earn trust from your prospects or clients, don't bother them with your clever remarks, poems, jokes, slogans…just give them solutions to their problems! Sneak Peek:
As I promised in the previous issue, I show you today how to create your own e-book or report to add high perceived value to your products or services. To make a long story short...
Give your prospects or clients the solutions to their problems!
Listen: If you have been in your industries long enough, and you have devoted enough energy and time in your career... you already know the common problems of your prospects or clients, and the solutions. All you have to do is just write down the solutions on papers.
✔If you don’t want to be a just stupid funny guy, but want to be a go-to guy for their prospects or customers, read this issue!
That is all for today. The next issue is How to “rejuvenate” your old products, services, or articles with minimum time! Part 4!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 283-1
In Frankfurter Allgemeine Zeitung, in the article Supermarkt-Honig ist oft gestreckt, the author Anne Kokenbrink writes:
Wo Honig draufsteht, ist längst nicht immer nur Honig drin. Das Ausmaß der Fälschungen könnte größer sein als bisher angenommen. Davon jedenfalls geht der Berufs- und Erwerbsimkerbund aus. Dieser hat 30 Honigproben aus deutschen Supermarktregalen neuartigen DNA-Laboruntersuchungen unterzogen. Durchgeführt hat diese das estnische Unternehmen und Forschungsinstitut Celvia. Das Ergebnis: Mehr als 80 Prozent der Honige sind gestreckt – meist mit Zuckersirup. Drei der 30 Proben waren rein, zwei bestanden den Test knapp, 25 fielen durch.
How scary... this is the real "honey trap"!
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 283-2
In Frankfurter Allgemeine Zeitung, in the article Wer sein Gesicht zeigt, wird Opfer, the author Ole Kaiser writes:
Es ist nicht das erste Mal, dass Südkorea mit sexualisierter (Internet-)Kriminalität in die Schlagzeilen gerät. 2018 startete hier die #MeToo-Bewegung, nachdem die Staatsanwältin Seo Ji-hyun im Sender JTBC über sexuelle Belästigung in ihrer Karriere berichtet hatte. Bekannt sind die Diskussionen über versteckte Kameras in Toiletten und Umkleidekabinen, mit denen Kriminelle Spannervideos drehten. 2020 war außerdem der mutmaßliche Anführer des „nth Room“, Cho Ju-bin, zu 40 Jahren Gefängnis verurteilt worden.
Er hatte junge Frauen, auch Minderjährige, mit Daten und Informationen über sie erpresst, damit diese Nacktbilder und -videos oder erniedrigende Aufnahmen von sich teilten, die er dann in Chatrooms bei Telegram verkaufte. Weite Teile des Netzwerks blieben indes unbestraft. Die jüngsten Geschehnisse, bei denen dank KI ein Foto des Gesichts ausreicht, haben jedoch noch einmal eine ganz andere Dimension.
After all, this is all we can do with the wonderful invention AI? How pathetic this world is!
