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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W37-6 | Saturday | Bonus: ITA
No. 258
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
September 14, 2024
Dear Friend,
In the book Memoirs of a geisha by Arthur Golden, in chapter one, the main character Sayuri writes:
I wasn’t born and raised to be a Kyoto geisha. I wasn’t even born in Kyoto. I’m a fisherman’s daughter from a little town called Yoroido on the Sea of Japan.
If there is a gap between how you look and who you really are, people get hooked by you. Look at the example above.
Kyoto is cool. A girl born in Kyoto is cool. But a fisherman's daughter is, generally speaking, not so cool. (Of course, this is not my personal opinion, but stupid ordinary people's.)
But dear fisherman's daughters, don't worry. Here's the good news for you. Being a fisherman's daughter is what makes Sayuri interesting as a character.
Think about it:
A geisha who was born in Kyoto and raised to be a Geisha in Kyoto may look cool, but she has no unexpected element. No surprise here. And people want surprises.
Why did a fisherman's daughter decide to be a geisha?
There might be a special story behind it...
Today's Copywriting Secret #1:
If there is a gap between how you look and who you really are, people get hooked by you. Just take advantage of it!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 258-1
Loneliness kills you. Some people try to find solace in AI as partners. But beware guys... it may take you your life...
In L'Espresso (numero 36 - anno 70 | 6 settembre 2024), in the article ISTRUZIONI PER MORIRE DAL MIO AMORE ARTIFICIALE, the author Guido Scorza writes:
All’inizio del 2023, in Belgio, un uomo di trent’anni, sposato e padre di due bambini si è suicidato dopo essersi persuaso che il destino del mondo sarebbe stato ormai segnato dal repentino cambiamento climatico. «Senza quelle conversazioni con Eliza mio marito sarebbe ancora vivo», ha detto la moglie al quotidiano francese La Libre che l’ha intervistata.
Having families or close friends is not necessarily a cure for loneliness. But why? If you can understand the reason, you have a edge to be chosen by your clients..
Today's Copywriting Secret #2:
To improve your copywriting skill or your customer services, just remember one thing. People are lonely. And think about it. Why can't they ask their families or friends for help?
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 258-2
Talking about SEX casually is very risky in business. But if you can find some legitimate, academic, plausible excuses... it's worth trying. After all, SEX sells. Let's see the real example.
In Panorama {11 settembre 2024 | Anno LXII - N. 38 (3037)}, in the article SEX & THE LAB, the author Cristina Bellon writes:
Il giorno dell’esperimento, il campanello suona alle 19 a casa di Alice. Tre ricercatrici entrano portando con sé una valigia arancione piena di strumenti. Scherzano per mettere a proprio agio la giovane. Nella camera da letto, posizionano l’asta alla cui estremità è fissato il vibratore e lo rivestono con un preservativo. Poi sistemano sulla testa di Alice la cuffia elettroencefalografica, da cui dipartono 64 elettrodi, e le consegnano un pulsante rosso che lei dovrà premere tre volte: quando sente che l’orgasmo sta arrivando, al suo picco, e al termine.
The laboratory researches the secret of orgasms seriously like this. You know what? According to this article, 1 in 10 women never have orgasms all her lives. Kind of sad., isn't it? But it's a chance. If you know serious information about SEX to share like this, you have a edge to communicate with your clients..
Today's Copywriting Secret #3:
If you use it tactfully, without vulgarity, SEX sells. But don't underestimate the danger!
