Helene Curtis Industries, Inc.
4401W. North Avenue
Chicago, Illinois
60639
Professional
[Unreadable Characters]
Office of the President
Mary’s Beauty Salon
1234 Main Street
Anytown, Il 60006
Dear Salon Professional:
We are pleased to offer Mary’s Beauty Salon a unique opportunity to try a unique product. For a limited time, you can get 3 free Quantum perms to use on your own clients in your Chicago area salon --- with absolutely no obligation.
Last September our Professional Division introduced Quantum one of the most revolutionary examples of Helene Curtis wave-of-the-future technology. Already this remarkable perm is one of the most successful products to come out of our laboratories. Now we are inviting salon professionals, like you, to use Quantum yourself.
What makes Quantum so unique is that this one salon perm formula works wonders on these three hair types --- normal, tinted, and frosted hair. And Quantum delivers the waves and styleability you want with one short 20-minute processing time --- without a dryer.
Most importantly, Quantum can actually save Mary’s Beauty Salon from stocking dozens of specially perms for different hair types. And that can save money and shelf space.
Professionals in Chicago, all over Illinois, and coast to coast are having great results with Quantum. They are saving that Quantum is even better than they expected and are coming back for more.
We’re making this offer so you, too, can have the opportunity to try Quantum on these three hair types. Then, we’re sure you will be back for more, because your clients will certainly be.
All you do to get the 3 Free Quantum perms reserved for Mary’s Beauty Salon is return the enclosed, personalized Free Perm Certificate in the postage paid reply envelope.
(go to page 2)
- Page 2 -
Or better yet, call toll free today. There is a minimal $2.00 postage and handling charge (considerably less than our costs!) which you can enclose or charge to your VISA or MasterCard.
Please be sure to indicate your Helene Curtis distributor if you’re already familiar with one. If not, select one that’s convenient for you from the list of our authorized dealers on the back of the Certificate. We can’t process your request unless you indicate a distributor.
We’re enclosing a product brochure that gives you the full story on Quantum? This brochure gives you the product specifications you need to know, a Quantum “Permfection” Chart and answers to the most-asked questions about Quantum. Then, you’ll know all about Quantum and you can start using your FREE perms the day you get them.
And to bring you up-to-date on what our Helene Curtis Professional Division is going to help you ring up bigger profits, we’re also enclosing an informative “Partners in Professionalism” booklet. It includes all the facts about how our exclusive “Hot Line” for salon professionals works --- and how you can get the most out of this Helen Curtis service.
We urge you to read and keep this valuable educational material. And, don’t forget to act before the deadline date shown on your Certificate and get the 3 free Quantum waves (an $6.95 normal value!) reserved for you --- before we are forced to release your perms to another salon.
Join the thousands of professionals who are making waves --- and profits --- with Quantum. Mail your Free Perm Certificate today. Or call toll-free 1+800-323-9429 (in Illinois call toll-free 1+800-942-1885). you have nothing to lose. The 3 free perms are yours for the asking --- absolutely free!
Your Partner in Professionalism,
Michael Goldman, President
Helene Curtis Professional Division
P.S.
When you act now, we’ll rush you your 3 free perms by mail. But that’s not all! You’ll get a “Partners in Professionalism” I.D. card featuring our toll-free “Hot Line” phone number. Plus, you’ll also get a coupon for 4 more free Quantum waves!
