Mr. John T. Jones
1234 Downtown Street
Anytown, State 00000
Dear Mr. Jones:
I’d like to send you a valuable checklist. It’s yours without obligation and will be sent by return mail.
While you don’t have to spend a penny to get this special Westinghouse checklist, it could prove priceless. It provides a detailed guide to things to do to protect you, your family, your home and your most valuable possessions from burglars, fire and other emergencies.
I won’t try to disguise the fact that Westinghouse has a special interest in encouraging concerned homeowners like yourself to become more aware of the importance of home security --- that’s the business of my division. But our concern is more than just selling equipment and installing security systems.
That’s why we’ve prepared our special security checklist. It doesn’t mention one word about our products or services. But we know that once many homeowners become more security conscious they’re likely to consider some of the products we manufacture, install and service.
Your copy of this checklist is awaiting your request. Just return the enclosed postage-paid card and your checklist will be mailed to you promptly.
Sincerely,
Name
Title
