We’d like to send you a FREE portfolio filled with ideas on how you can increase the value of your promotional material.

Regardless of how you sell your products or services --- across the counter, through the mails, in the home or through sales calls to plants and offices --- modern marketing programs call for use of printed promotional material.

But to achieve the best results calls for printed pieces with built-in ability to accomplish specific objectives. This doesn’t always mean spending more money for these pieces. More often it’s just a matter of utilizing the skills of experienced designers, merchandizing men and craftsmen.

For nearly a century, Donnelley’s has been helping business executives just like yourself produce printed material with that extra value which comes through the experience of men who have specialized know-how. Sometimes the job involves improvement of existing pieces which haven’t been doing as well as anticipated. Other times, the job requires planning, designing and production of completely new printed sales tools.

We’ve just produced an informative portfolio containing ten specific case studies telling how the unique combination of skills and experience found in the Donnelley organization has helped businesses --- large, middling and small --- achieve dramatic results. Among these interesting case studies are bound to be at least one or two which will offer ideas you can apply to your own marketing or communications needs.

The enclosed folder describes the background of this helpful portfolio, “Case Studies in Profitable Printing.” We’d be happy to send you a copy. All you need do is fill out the enclosed postage-paid reply card and drop it in the mail. We’ll see that your portfolio is sent promptly. There’s no obligation, of course.

We’ll be looking forward to hearing from you.

Sincerely yours,
R. R. DONNELLEY & SONS COMPANY
Sales Manager

C.C. Cronson:fb

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