Ingham Hall, Ltd.

MARKETPLACE OF THE UNCOMMON
44 East 29th Street, New York, N.Y. 10016
(212) 260-5260

Dear Fellow Small-Business Executive,

Running this business has given me some painful lessons on when to be demanding and when to let up a bit --- but I never got over being irritated by our lawyer’s condescending manner. Not one lawyer, but several over a period of years.

That list at the top of the page comes from my own sad experience, as well as from the complaints of most of my friends. Medium to small companies, it seems, often encounter the same difficulties with outside professional help --- lack of genuine interest.

That’s why I offered to rewrite a short letter for the counselor we lucked into --- a supremely dedicated woman who actually uses her mind and her ears, as well as her legal background.

All lawyers study the same books, take the same courses and pass the same bar exam before they can hang out their shingles. Professional growth from then on in is as much a matter of personal application and ability as it is of powerful contacts.

For my money the best lawyer is the one who helps my company grow by understanding and executing our needs. Just because we’re not involved in daily litigation, with consequent legal fees in the tens of thousands every year, doesn’t mean our contracts and miscellaneous requirements aren’t vital to our company. Chances are you’re in exactly the same situation.

So, if you’d like to find a counselor who is sensitive to your needs, why not contact ours? She won’t take you on unless she feels she can do an outstanding job for you. And she won’t accept more business than she can

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handle by her standards --- which are very high. In fact, if I thought for a minute that she’d permit herself to be swamped I’d never have volunteered to write this letter! I’m not that stupid.

But if you’re fortunate enough to become her client I think you, too, will be very pleased with the results. So, fill out the coupon below and --- Good Luck.

Very truly yours,
Ingham Hall, Ltd.
A. Adams Emerson,
President

---Please Clip Here---

xxx, Esq.
Xxx, New york, N.Y. 10017

Please call me, I would like to discuss, with absolutely no obligation, the possibility of retaining your services as my counsel.

Between____________(time) & ____________(time) on ____________(date)

Name____________

Company____________

Street____________

Ingham Hall, Ltd.

MARKETPLACE OF THE UNCOMMON