You are cordially invited to receive a free Executive Portfolio with your name stamped in gold prepared ,by the editions of Business Week
Dear:
As a management executive, you’re one of a select group invited to accept a potentially profitable “double-header” offer.
First, you will receive --- FREE --- a 135-page Executive Portfolio containing 12 reports to management on major American business problems. This invaluable volume, compiled by the editors of Business Week, is packed with profit-building ideas and will make a significant contribution to your professional library.
Second, you will receive a full year of Business Week for only $18.50, a savings of $32.50 over the newsstand price.
Not for sale anywhere, the handsome, free portfolio, embossed with your name in gold leaf on the cover, is available only to Business Week subscribers. Its contents include solid facts and vital insights into such subjects as!
Productivity: Our Biggest Undeveloped Resource (Winner of the National Magazine Award for General Excellence)… The Scramble
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for Resources… the Spectacular Rise of the Consumer Company… Can U.S. Industry Find the Money it Needs? … and New Products: The Push is on Marketing (Winner of the John Hancock Award for Excellence in Business and Financial Journalism).
Whatever your professional interests --- marketing, finance, production, R&D, computers, transportation, sales --- you’ll like the vivid, in-depth reporting on them in Business Week.
You get inside looks at the Washington scene, Wall Street and the other markets, foreign business, and regional business news. A weekly Index wraps it all up in a 90-second review. “Personal Business,” a column of tax, insurance, and family finance tips, helps you hang onto more of what you earn. The whole magazine is an aid to you and your business in getting ahead, staying ahead of your competition and in making profitable decisions.
In the time you spend each week with Business Week you get more usable information than you might get if you spent days reading newspapers, general news magazines, newsletters, and consultants’ reports.
And instead of spending $200 to $300 or more you spend only $18.50 a year. About 36¢ a week… for business intelligence that could increase your earnings by a quantum leap.
The writing in Business Week is crisp, concise, businesslike --- yet with colorful and human touches. And Business Week brings rewards out of all proportion to its cost. Nearly 4-1/2 million readers, managing billions of dollars worth of business, turn to it because they know Business Week does the best job of business reporting in America.
In today’s economy can you afford not to subscribe?
You risk nothing. For, if you’re not convinced Business Week is worth far more than it costs, you may cancel at any time and we will refund the unused portion of your subscription to you. The executive portfolio is yours to keep in any case. Why not return the reply form in the postage-paid envelope before it slips your mind?
Cordially,
Charles C. Randolph
Publisher and Vice-President
McCraw-Hill Publications Co.
CCR/inv
P.S.
No need to send money, we’ll bill you or your firm later, if you prefer.
Business Week
1221 Avenue of the Americas, New York, New York 10020
